This Is Your Brain on Events
We think that we make decisions based on logic, but unconscious influences affect our behavior and judgment, says behavioral scientist Charlotte Blank.
2018 Education Conference Key Takeaways
The Education Conference Content Committee and PCMA staff combined their notes on the key insights they learned at the conference, along with the actions they planned to take back in the office.
Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption
Find out how companies deliberately build a culture of disruption that keeps them on the cutting edge decade after decade. Gary Magenta, SVP and Chief Change Architect of change consulting company Root Inc., unveils the secrets to disruptors – both new entrants and existing companies.
Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers
In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience.
Suggest Someone For The Ascent Spotlight
PCMA is looking for inspiration, for people making a difference.
PCMA 2019 Education Conference Is Westward Bound
“You’re traveling to L.A., baby,” Ernest Wooden Jr., president and CEO of the Los Angeles Tourism & Convention Board, announced Tuesday as he unveiled the 2019's destination.
Appearing Today: Bridget Brennan
Want in on the secrets to customer engagement? In Wednesday's keynote presentation, Bridget Brennan (pictured) will share key motivators with event organizers.
A View From the Top
PCMA CEO and President Sherrif Karamat shares his aspirational view of the business events industry.
Face-to-Face With the Future of Medical Meetings
Medical meeting organizers explored how one of the top health-care institutions is reshaping education at the PCMA Education Conference. Get a glimpse inside the Cleveland Clinic with a behind-the-scenes video of the experience.
Around the Education Conference in 9 Quotes
Convene’s editors bring you highlights from Tuesday’s sessions. Here are some memorable comments.
Opinions Wanted
What's best about the meetings and business events industry today? Share your ideas for Convene’s Best in Show.
PCMA Voices
Stuart Ruff-Lyon, CMP, DES, vice president of events and education at Risk Management Society, shares how a hard lesson about inclusion spurred change.