AR/VR: Gimmick or Strategy

Virtual reality and augmented reality are tools for forward-thinking planners in addition to being cool technologies. VR allows you to tour your booth during the planning phase before you arrive onsite. AR allows you to demonstrate your product’s functionality in real time. These digital tools help tell your story and captivate your trade show audience during the few minutes you have together.

Launch and Leverage SMM to Open Up Opportunity and Resources

The art of strategic meetings management is viewing your organizational meetings holistically and seeing how they save costs and free up resources. But you can take SMM beyond tactical logistics and make it work harder for you. This session will explore simple ways to get started with SMM, how it can be used to deliver on the latest event trends, and what to do with your newfound free time.

Heard Around PCMA Convening Leaders 2020 — Monday

The first full day of Convening Leaders included lively educations sessions, packed rooms, new and renewed connections, innovative and immersive activations — and a sense of anticipation for what's in store over the next few days.

Bozoma Saint John

Using Empathy to Make an Impact

Marketing trailblazer and Convening Leaders Main Stage speaker Bozoma Saint John will discuss how brands can motivate others to make a difference.

PCMA Press Conference Highlights New Directions for 2020

PCMA President and CEO Sherrif Karamat announced new services and partnerships during a press conference yesterday, while underscoring PCMA’s commitment to helping business events transform global economies and societies.

Leadership at All Levels: Using Intention to Build Success

Leadership at All Levels: Using Intention to Build Success

Leadership can be an elusive, but learned, skill. This session will help you understand the A.C.E. leadership approach (Appreciation, Contribution and Engagement) and how to effectively implement it at your organization. Hear how you can inspire your team to succeed and how A.C.E. culture can make you an effective leader.

Stay in the Game by Increasing Your Adaptability to New Technology

Stay in the Game by Increasing Your Adaptability to New Technology

Technology is aggregating the speed, scale, and synthesis of change. If your organization harbors a tech resistant culture, you may be leaving opportunities on the table. In the fast-paced business events industry, how are you integrating tech to better serve your audiences?

Welcoming Diverse Travelers with More Inclusive Events

Welcoming Diverse Travelers with More Inclusive Events

LGBTQ+ business events attendees can still face challenges despite the best inclusion efforts of events organizers. In this session, we’ll take a closer look at the LGBTQ+ audience and how efforts including gender-neutral language and bathrooms can make all business events participants feel welcome.

Events in China and the APAC Region: What’s New and What’s Next?

Events in China and the APAC Region: What’s New and What’s Next?

China’s reputation as a top meeting destination continues to grow the Asia-Pacific region sees increases in its MICE (Meetings, Incentives, Conventions and Exhibitions) industry. Hear about China’s evolution as a business events industry leader and gain strategies on how to navigate complex cultural and logistical relationships to ensure your organization’s success.

Sustainability: No Longer an Option, But a Necessity

Sustainability: No Longer an Option, But a Necessity

There are many altruistic reasons to make your events more sustainable. And, there’s a financial reason too. Explore the benefits of designing events with sustainability at the forefront in a way that makes financial sense. Examine the steps to build a business case for sustainability initiatives at your events and venues by using food waste as an example.