younger event goers watching speaker

Are You Delivering What the Next-Gen Attendee Wants?

A new Freeman trends report measures the gaps between the way organizers design their event programs and the preferences of a new generation of event attendees — and what the most innovative event organizers do differently.

corporate dressed group walking up stairs to office

Do Stricter Return-to-Office Mandates Make Sense?

Amazon’s recent announcement that employees will be required to work from the office five days a week in 2025 sparked renewed — and heated — debate about the hybrid workplace. What has changed about hybrid work policies over the past year for event organizers?

people dining together

Shared Meals and Interesting Topics — 2 Ways to Better Networking

More ideas about how to create more intentional networking at events came our way than we were able to fit in our upcoming September/October print issue on that topic. So we’ll be sharing contributions from event planners in our newsletters. Here’s the first.

blonde woman speaking at lectern on stage

Looking Back on a Remarkable, 42-Year Career in Tourism

Kitty Ratcliffe said she ‘bluffed’ her way into her first tourism job — but let the facts speak for themselves: In her more than four decades successfully leading DMOs, including her last 18-year stint — before retiring last month — as president of the St. Louis Convention & Visitors Commission, she earned numerous awards and honors.

man roasting a marshmallow

How to Make Networking Feel Less Intimidating

Attendees rank networking as a top priority for event participation. But many people experience social anxiety that prevents them from participating to the fullest. These experiential networking ideas lessen the fear of getting together.

3 women hold First Timer buttons

5 Ways to Make Event New-Timers Feel Like They Belong

New attendees have often had years of remote or hybrid work and the option of virtual events — in-person interactions may bring on anxiety. Here’s how to help put them at ease and provide them with such a positive experience that they’ll return for your next event.

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