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Las Vegas

Two 2021 Predictions That Bode Well for F2F Events

Brian Sullivan, senior national correspondent for CNBC, has come out with five predictions for 2021 — and the first two hold promise for the business of in-person events. Bonus: Another one of his five predictions offers insights and opportunities for savvy business event organizers.

AIDS 2020 Virtual

A Gray Area: Virtual Exhibits and Unrelated Business Income Tax (UBIT)  

Two attorneys who represent associations suggest that when it comes to whether income received from virtual-only trade shows is subject to taxation, we’re in a gray area. And that may be preferable to the alternative — a clear ruling that is not favorable to nonprofits. Here’s what you need to know. (A PCMA White Paper)

Thomas Friedman

Thomas Friedman on Trust and Business Events

In a deeply and increasingly interconnected global landscape, the role business conferences play in the spread of information and ideas has grown all the more important, says foreign affairs columnist and PCMA Convening Leaders speaker Thomas Friedman.

return on events

Return on Events: New Metrics for Now — and Into the Future

The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather.

digital events

Event Organizers’ Big Leap Forward

More than half of the meeting planners who responded to the most-recent COVID-19 Recovery Dashboard plan to launch entirely new digital events — not based on any previous face-to-face event — with goals ranging from reaching new audiences to marketing new products.