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3 Reasons to Start Marketing 2027 Events Now
Setting long-term goals for marketing your event will help build awareness and connection, not just your database.
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10 Fun Social-Media Trends to Try
We’ve got two handfuls of easy ways to generate engagement for your event on social media.
‘Programming Stellar Content That Connects With an Audience’
TED’s chief program and strategy officer on how TED — and the business events industry — has evolved post-COVID.
‘Tricky Times’ for Two Convention Centers
How two CVBs — Visit Cincy and Visit Savannah — are managing group business during the transitionary period when their convention centers’ renovation projects are underway.
5 Immersive Experiences That Bring Black History to Life
Here’s how to make Black history come alive for event participants, any time of year.
Who Organized the Event Better — Humans or AI?
Humans faced off against AI in an event-planning competition at PCMA Convening Leaders 2024, and the result of the exercise shines a light on industry gaps and opportunities.
20 Bright Ideas for Personalizing Attendee Experiences
Real-world examples of ways to make sure your event attendees don’t get lost in the crowd at large events.
Keeping Your Cool in Heated Conversations
At Convening Leaders 2024, marketing and communication expert Sherron Washington shared tips for deescalating tense discussions at work.
How AI Could Help Build Better Meeting Spaces — Online and IRL
VML Intelligence’s Future 100 trend forecast spotlights “Imagination Stores,” digital retail spaces created with the help of gen AI. How might that trend translate to the business events industry?
Digging Deeper: Inside EAA’s Conference on Archaeology and History
How the European Association of Archaeologists’ annual conference in Belfast wove Northern Ireland’s rich history — and its current residents — into its program.
Learning to Listen
Listening is a skill essential to the knowledge exchange that takes place at business events, but how can organizers cultivate better listening behavior among our audiences? Convene reached out to four listening experts and one of the world’s top experts on coaching for their advice.
Brooke Eby’s Inspiring ALS Journey: Leveraging Social Media, Humor, Events, and Company Support
When she was diagnosed with ALS, Brooke Eby turned to social media and humor to bring awareness and research funding to the disease. Her employer gave her a much bigger platform — including the Dreamforce conference stage — to share her message.