The way events professionals supported each other in 2020 was “uplifting,” says Kirsten Olean, incoming Chair of the PCMA Board of Directors. Now they need to “embrace that next normal” of digital and hybrid events.
Stuart Ruff-Lyon, 2020 Chairman of the PCMA Board of Directors, looks back on a year of challenges both personal and professional, and the changes the pandemic has brought to the business events industry.
Brian Sullivan, senior national correspondent for CNBC, has come out with five predictions for 2021 — and the first two hold promise for the business of in-person events. Bonus: Another one of his five predictions offers insights and opportunities for savvy business event organizers.
Two attorneys who represent associations suggest that when it comes to whether income received from virtual-only trade shows is subject to taxation, we’re in a gray area. And that may be preferable to the alternative — a clear ruling that is not favorable to nonprofits. Here’s what you need to know. (A PCMA White Paper)
In a deeply and increasingly interconnected global landscape, the role business conferences play in the spread of information and ideas has grown all the more important, says foreign affairs columnist and PCMA Convening Leaders speaker Thomas Friedman.
The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather.
More than half of the meeting planners who responded to the most-recent COVID-19 Recovery Dashboard plan to launch entirely new digital events — not based on any previous face-to-face event — with goals ranging from reaching new audiences to marketing new products.