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Kids Helping Kids
For attendees who brought their children to Anaheim — home to Disneyland — for Destinations International Annual Convention, a community-service project gave kids an opportunity to learn about the value of helping others.
Two Schools of Thought About Event Marketing Via Email
In email marketing, less is more. Here are two minimalist approaches, each taking an opposite tack.
Are Blogs Passé?
According to the latest research, blogs are still a viable platform for pull marketing. Here’s how to leverage them.
Shopping for Ideas at Retail Trade Shows
As retail trade shows rethink the exhibit-floor experience, they offer lessons for everyone.
Seven Days in South Korea
On a recent fam trip sponsored by Korea Tourism Organization, we explored both the new and old Korea, and saw everything from pagoda temples to K-Pop performances.
People on the Move
Your colleagues are on the move, find out who is going where. PCMA People on the Move - Aug 28 2018
Nothing to Sniff At
Could air pollution levels become a deciding factor in event destination choice?
A View From Japan
Japan Management Association’s Shogo Kaneda reflects on the country’s evolving association sector and why collaboration is key.
‘Making Meetings Purposeful’
Two pros offer insights on how to measure event value.
What Drives Attendees to B2B Exhibits?
CEIR releases a new series of reports off ering insights into attendee behavior for B2B exhibition organizers.
F&B at the Forefront
Delegates today are more selective about food than ever before, says IACC’s Mark Cooper, who has some suggestions on how to handle.