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Delivering the Event Metrics Sponsors and Exhibitors Need
Adam Parry, director of Event Tech Live, spoke at a CL23 session on Tuesday about the data his team captures from events, how they capture it, what data he'd like to gain access to, and more.
4 Tips to Do More With Your Event Data
A strong event data strategy can help you deliver more value to audiences and drive ROI. Experts from IMEX and Explori recently shared their thoughts on how events professionals can better achieve their goals using their event data.
E-Book: 5 Greatest Myths About Virtual and Hybrid Events
Virtual and hybrid events have empowered millions of attendees to connect with event hosts, sponsors, and each other. This rapid adoption of technology has created new business models and opportunities for event professionals worldwide.
Choose Your Battles When Budgeting for Virtual and Hybrid Events
How do you accurately budget for virtual and hybrid events with so many moving parts? We asked Chantel Megaffin, Director of Program Management at Endless Events, for her insight on how to effectively budget for digital events.
When Should You Begin Promoting Your Virtual and Hybrid Events?
If you’re attracting a new audience, they’ll need time to build familiarity with your brand and your event’s key messaging. The more brand touch points they experience, the more familiar they'll be.
Engagement That Actually Works for Sponsors at Virtual and Hybrid Events
In a recent interview with Mary Beth Micucci, the Engagement Director at Beedance, we discussed how event producers can increase engagement for sponsors and exhibitors of virtual and hybrid events.
Putting Seven Change Actions Into Action in Long Beach
How does an event organizer even begin to think about planning for the future in the face of such complexity and uncertainty? No one can tell us what to think about the future, says innovation strategist Amy Blackman, CEO of Fruition & Co. But she says, “we can learn how to think about the future.”
The Future of Jobs: 3 Skills Every Event Professional Will Need
Becoming a technology user, an innovative problem solver, and a lifelong learner are among the top skills needed by 2025, according to the World Economic Forum’s latest job skills forecast. Has your role evolved to lead in the coming decade?