News & Trends
The Workforce of Today — and Tomorrow
The recently released C-Suite Challenge sheds light on what the C-suite worries about most when it comes to the future of knowledge workers.
2018 Salary Survey: You Work Hard for the Money
Nearly three-quarters of event organizers received a raise over the past year — and their average increase of nearly 7 percent is more than twice the average for North American workers across all industries.
A Conference for the Science Behind Emotions
More than 300 researchers from 27 countries gathered for the 7th Consortium of European Research on Emotion conference held in Glasgow, Scotland.
Looking Ahead: The Ascent CEO Promise
Diversity and inclusion is a smart move for the business-events industry — and can only be helped along by our combined resolve.
Denise Lee Yohn: What Great Brands Don’t Do
There’s one thing that great brands don’t do, according to brand strategy expert and PCMA Education Conference speaker Denise Lee Yohn.
IACC Report on the Meeting Room of Today and Tomorrow
IACC’s just-released 2018 Meeting Room of the Future Report spotlights how event venues are helping organizers create memorable attendee experiences.
How to Elevate the Customer Experience
“Why She Buys” author and CEO of a consulting and sales training firm focused on women consumers, Bridget Brennan says successful organizations are adept at powering human connections with the convenience technology provides — and that goes for live events.
Insight and Inspiration at PCMA’s Education Conference
Here’s a sampling of the range of speakers who will be sharing their knowledge and experiences with the Education Conference audience next month.
Looking Ahead: 100 Days and Counting
I’ve passed my first milestone as PCMA CEO, and see our work to move the business-events industry forward around the world taking shape.
Design Thinking: An Event Strategist’s Toolkit
Does design thinking sound like a warm and fuzzy approach to meeting planning? Warm, yes, because it’s human-centered. But considering our handful of clear strategies, there’s nothing fuzzy about it.
How to Plan a Zero-Waste Event (and Steps to Getting There)
Julia Spangler, sustainable events consultant, on creating zero-waste events and the path to sustainable events.
Peter Sheahan on “Deselection,” and Taking the Long View
Business-development expert Peter Sheahan knows what we’re up against: We’re expected to manage increasingly complex business challenges with fewer resources while propelling growth. He has some ideas about that, which he’ll be sharing at PCMA’s Education Conference.