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PCMA APAC Labs Kuala Lumpur
June 10 @ 10:00 am– 1:00 pm SMT
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The rise of AI is not just a technology story; it is a business transformation story, and the business events industry is no exception. Not only in how we work behind the scenes, but also in how we design, deliver, and elevate experiences for customers and audiences.
The Human Edge: Leading Through the AI Shift in Business Events
In this keynote, Olinto Oliveira will explore what this shift means for business events professionals across agencies, venues, and supplier partners, looking at where the industry stands today, how we got here, and where we may be heading next.
Blending strategic perspective with practical reflection, the session will examine how AI is influencing creativity, efficiency, customer expectations, and the human side of experience design — while challenging the industry to embrace innovation without losing the relationships, intuition, and personal connection that remain at the heart of great business events.
From Busywork to Breakthrough: Mastering Generative AI for Business Events Success
Is your team drowning in repetitive tasks while trying to drive impact? Join Thu Ya Kyaw for a dynamic, hands-on workshop designed exclusively for business events leaders and marketing leaders where you will move beyond the hype to discover how Generative AI can fundamentally reshape your workflow. Learn to automate time-intensive processes — from crafting business events abstracts and personalized social campaigns to analyzing post-event feedback — in minutes, not hours. Gain practical expertise in prompt engineering and explore cutting-edge tools like Notebook LM and Veo 3. Join us to reclaim your creative energy and master the AI-driven strategies that turn high-volume workloads into high-impact, strategic business events success.
Who should attend
Business events organisers | Business events marketers | Business events managers | Agency leaders | Marketers | Association leaders
Speakers
Olinto Oliveira
General Manager, MCI Hong Kong & Macau
Olinto Oliveira is the General Manager of MCI Hong Kong & Macau, where he leads the agency’s operations across two dynamic markets at the intersection of events, marketing, and engagement. With a career built across APAC and international markets, he brings a globally informed perspective to leadership, business growth, and client strategy. He oversees a diverse portfolio spanning corporate engagement, brand experiences, and bespoke event and hospitality solutions.
Known for his people-first leadership style and commercial mindset, Olinto is passionate about building high-performing teams and helping clients navigate change with clarity and confidence. He is particularly focused on how forward-thinking agencies can evolve the way they work, innovate, and deliver more meaningful experiences in a rapidly changing landscape — including the growing role of AI in shaping the future of the events industry.
Check out Olinto’s LinkedIn.
Thu Ya Kyaw
Senior Developer Relations Engineer, Google Cloud
Thu Ya Kyaw is a Senior Developer Relations Engineer at Google Cloud. He is passionate about making Google Cloud technologies accessible and easy to use for everyone. With over 6 years of experience in software engineering, AI engineering, and MLOps, he is a versatile and experienced tech professional who is dedicated to helping developers build and deploy innovative applications on Google Cloud.
Check out Thu Ya’s LinkedIn.
Event Details
Date: Wednesday, 10 June 2026
Time: 10 am–1 pm
Venue: Hyatt Regency Kuala Lumpur at KL Midtown 7
Lunch will be provided.
Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.
When registering – please log in to your PCMA account or create one if you’re new.
*MYR rates are indicative pricing only. Registration will be charged in SGD.
About PCMA Labs
PCMA Labs is a sandbox for business events organisers, marketers, business events managers, and business events strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.
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