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The bustling Plaza Mayor, in the center of Madrid that is the oldest part of the city, hosts many events, including the drum parade at Easter, outdoor concerts, and a Christmas market.
Talk to any of your peers in the international planning business, and there’s a good chance Madrid will come up in the conversation. Last year, the biggest city in Spain welcomed major gatherings for groups such as the World Business Forum, the European Society for Medical Oncology, and the European Rotors, and in 2024, the city has kept pace with events like the Fruit Attraction, which brought together more than 2,000 exhibitors from 56 countries in the fruit and vegetable business, and the International Botanical Congress.
What’s making Madrid stand out as the premier convention destination in Europe? These five reasons offer a glimpse of how this city can turn an annual meeting into an extraordinary experience.
Easy Transit Options — To, From, and Within the City
Getting to Madrid is a piece of cake. Adolfo Suárez Madrid-Barajas Airport offers nonstop service from more than 190 destinations around the world on more than 70 airlines. And for attendees located within Europe, the city offers high-speed rail service from more than 30 cities. Once they arrive, getting around is a breeze: Madrid boasts the second-largest metro network in Europe.
The Mandarin Oriental Ritz is one of Madrid’s recent additions of luxury hotels.
A Selection of Exceptional Accommodations
With more than 75,000 hotel beds in more than 300 hotels, Madrid’s hotel community has become a powerhouse destination for hospitality and memorable corporate events. And for VIP gatherings, the city’s luxury collection has soared with recent additions like the Four Seasons, Mandarin Oriental, the Hotel Princesa Plaza, Westin Madrid Cuzco, and JW Marriott. It’s a hub of hospitality innovation, too: Universal Music chose Madrid for the site of its first-ever music experiential property.
Synonymous With Sustainability
As more of your attendees look for ways to minimize their impact on the planet, they’ll feel good about meeting in Madrid. The Madrid Convention Bureau offers PLUS, a digital platform that leverages the Sustainable Development Goals (SDGs) of the United Nation’s 2030 Agenda, to help organizers understand actionable steps to reduce an event’s carbon footprint. It’s not just about emissions, though. The Madrid Convention Bureau helps organizers identify opportunities to leave a lasting legacy in the city that align with their organization’s mission.
So Many Opportunities to Be Outdoors
Madrid has more than 120 congress centers, theaters, hotels, and special venues to accommodate your group, but your attendees are really going to love what they get to do outside those four walls. With more than 3,000 hours of annual sunshine and 200-plus gardens and parks, Madrid gives attendees a chance to enjoy a beautiful Mediterranean climate and appreciate why it ranks as the second-healthiest city in the world.
The Museo Nacional del Prado is one of many cultural institutions worth visiting in Madrid.
Endless Reasons to Come Early, Stay Late, and Experience More
Madrid delivers an action-packed itinerary for anyone looking to mix professional duties with local experiences. Check out five UNESCO World Heritage sites in the region, and enjoy a flamenco show in the evening. Visit world-class museums like the Prado and Reina Sofia, and book reservations at one of 26 Michelin-starred restaurants that make up the city’s culinary scene. With so much to see, do, and discover, doing business in Madrid is a pleasure.
Visit the official website for the Madrid Convention Bureau to learn more about how to make your next meeting Madrileño.
