Why Erica Hegarty Can’t Sleep


Cultural and religious considerations can be difficult to manage in a region as diverse as Asia Pacific, said Erica Hegarty, ICESAP Southeast Asia regional vice president.

Every region has its own cultural diversities, but I can confidently say the differences in APAC are far greater than in any other region,” she said.

“Imagine organising concurrent events in Osaka, Bangkok, Sydney, and Kuala Lumpur. It’s important to understand cultural differences and manage expectations while respecting the etiquette and religious laws of the host destination. This can be the most significant — and challenging — factor to ensuring the success of your event.”

Erica Hegarty, ICESAP Southeast Asia regional vice president and head of sales, APAC, at Pacific World

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