The Art of Meeting in Sacramento 

Sponsored content by Visit Sacramento

Author: Sarah Beauchamp       


Sacramento’s historic Crocker Art Museum gives organizers four distinct spaces — including the regal Crocker Ballroom — which accommodate groups of all sizes.

Following Sacramento’s downtown renaissance, the northern California destination will feature a brand new convention center — the Sacramento Convention Center is currently undergoing a multi-million-dollar renovation and expansion — an upgraded Downtown Commons (DOCO) — offering entertainment and dining options — and a revitalized arts and cultural district. What was once a sleepy historic town has quickly become a vibrant meetings destination with tons of unique event spaces that incorporate the city’s rich history and diverse arts scene.

As one of the most historically diverse cities in California, Sacramento has lots of historically and culturally significant districts and venues in which to host events, like Sacramento’s historic Crocker Art Museum. Opened in 1885, the Crocker Art Museum underwent a $100 million expansion in 2010 that tripled its gallery space. The revamped property also includes an outdoor art park. In addition, organizers can take advantage of four distinct spaces — including the regal Crocker Ballroom — which accommodate groups of all sizes.


The Old Sacramento Waterfront neighborhood boasts more than 125 shops and restaurants, including Zocalo.

Event organizers will also find unique venue options in nearby Old Sacramento Waterfront — a 28-acre historic district and state park filled with shops, restaurants, entertainment, and historic attractions. For instance, the California State Railroad Museum — the largest interpretive museum of its kind in North America — consists of six original, reconstructed, and new buildings, including the primary exhibit building, which offers 100,000 square feet of space, and is home to 21 restored locomotives and 46 exhibits. Old Sacramento is also home to the California Automobile Museum, the Old Sacramento Schoolhouse Museum, and the Sacramento History Museum.

While attendees are visiting Old Sacramento Waterfront, they can check out any of the attractions and activities along the waterfront. From ghost tours — an exploration of Sacramento’s spooky side — to brew boats — pedal-powered party boat tours along the Sacramento River — delegates are sure to find something fun to do. Plus, there’s more than 125 shops, restaurants, and events to choose from. However, the art and cultural scene in Sacramento isn’t contained to any particular area or venue — art is everywhere in the destination.

Over the last few years, Sacramento has really stepped up its street-art game. There are now dozens of massive murals along the buildings and alleyways in Downtown and Midtown. Attendees can even tour the street art via running or walking tours with Jenn Kistler-McCoy, longtime local and owner and operator of Sac Tour Company. She also offers a Lady Bird-inspired tour that visits locations seen in the Greta Gerwig film. In addition to street art, there’s live performances happening all the time at the new Sofia Tsakopoulos Center for the Arts, home to the long-standing B Street Theatre, where visitors can see a show for as little as $9.

From Second Saturdays — during the second Saturday of every month, the city fills with live music, art walks, and outdoor cultural events — to live concerts in Cesar Chavez Plaza every Friday in the summer months, there’s always an art or cultural event to explore while visiting Sacramento. To stay on top of what’s going on in the destination, there’s Sacramento365, a continuously updated calendar of events for arts, music, museums, film festivals, and more.

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