The financial health of a medical association often depends on whether its annual convention exhibit floor is sold out. But health-care event organizers face a unique challenge when demonstrating to exhibitors the value of their participation.
As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.
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