Industry Content & Media

PCMA’s European Influencers Summit 2018 to galvanise reputation of business events across Europe


PCMA’s second European Influencers Summit (EIS) will take place in Seville, Spain, this year, the association has announced.

The European Influencers Summit is so named to reflect the seniority of attendees who will attend the two day event. Its purpose is to create a Europe wide ‘movement’ to galvanise the business events industry towards greater engagement around the importance of business events economically, socially and professionally.

The Influencers Summit event will take place from 23-25 September at the Barceló Sevilla Renacimiento hotel and will attract a larger audience than last year with up to 200 participants expected to attend the event.

Designed for senior-level association executives, CEOs, corporate leaders and professionals, the programme will ask participants to embrace disruption and inspire unconventional thinking. It will also focus on the role meetings and events can play as a catalyst for business success and economic prosperity for communities, organisations and individuals alike.

Sherrif Karamat, President and CEO, PCMA, said: “Whilst we are still a relatively new force in Europe, we are delighted to see the positive response to our leadership here. This summit enables our senior European industry peers to meet and share the wealth of their experiences as well as learn and be inspired by the programme on offer.”

Set to open the event is Swedish economist, writer and award-winning public speaker Dr. Kjell A. Nordström, who will urge participants to think differently about solving challenges and exploring untapped opportunities to help them become the leaders of positive change within their organisations. Other opportunities in the programme include looking at how data and analytics can help build brand loyalty and engagement.

In addition this year the EIS scholarship programme supported by the PCMA Education Foundation, will provide complimentary travel, accommodation and event registration for ten carefully selected applicants from across Europe.

For the event’s full programme and registration, visit pcma.org/european-influencers-summit


About PCMA

PCMA educates, inspires and listens, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists providing senior education and networking for the business events sector. PCMA crafts and shares knowledge and market intelligence, enabling organizations to make informed business decisions while providing a platform for peer-to-peer exchange. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries. For more information on the PCMA family of brands, visit PCMA at pcma.org, PCMA Education Foundation at foundation.pcma.org, PCMA Convene magazine at pcmaconvene.org, Digital Experience Institute (DEI) at digitalexperienceinstitute.org and the Incentive, Conference & Event Society Asia-Pacific (ICESAP) at icesap.org.

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