A catalyst for creating invaluable career-long business connections, this networking and education experience will empower participants to embrace disruption and inspire unconventional thinking.
This exclusive and unique networking and education experience is designed for experienced association executives, corporate business event leaders and event industry business professionals.
If you’re ready to shed outmoded strategies and thrive in this chaotic digital age – register now and become your organisation’s leading change agent.
- This is a rare opportunity to connect with the most influential business event leaders and association CEOs in Europe
- Access to big thinkers from outside and within the industry to expand your horizons
- Learn the latest consumer engagement trends to set your organisation apart from the competition
- Gain insight into why exponential business model transformation is essential to create value in these volatile times
Registration is now open!
Registration fee includes ALL educational sessions, conference meals and breaks, networking events and transfers
Summit participants are responsible for paying their airfare and hotel* as well as transportation to and from the airport.
*unless scholarship recipient
Event Professionals
(Corporate, Association, Agencies, Consultants, and Faculty) click below to complete your registration.
Suppliers
You will require an access code prior to registering, space is limited. Please click below to request your code.
Meet the Speakers
Dr. Kjell A. Nordström
Swedish economist & international business guru
Opening Plenary – Europe’s New Reality:
When Urbanisation, Digitisation and Globalisation Collide
This year’s opening plenary will speak Monday, 24 September. Dr. Nordström has published four books and numerous articles on the internationalization process of firms.
After this session you’ll be able to:
- Describe the current socio-economic landscape in Europe;
- Access the implications this new wave of globalisation will have on business events and your sector;
- Determine a future focused strategy to capitalise on the early phases of this business revolution
Yolanda Triviño
Founder & CEO, Valkiria Hub Space
The Future of Work & What that means for Business Events
Building collaborative community networks, embracing digital transformation and creating a culture that attracts a diverse pool of talent will help your organisation create value on a larger scale. Workplace innovation expert Yolanda Triviño will share how this new era of work will give your organisation a competitive edge drawing parallels with business events.
Events in a Digital Age and the Role of Analytics
Stephen and Dale will explore the question many companies are asking – how can we extract the right data to determine success and improvement factors when creating live experiences?
Stephen Rose
SVP Communication Services, Siemens AG
Dale Parmenter
Chief Possibler, DRP Group
Multi-Channel Approach to Audience Engagement
In this session Maarten and Ivo will challenge you to fully integrate live communication into your marketing strategy to create year-round value for your audience as opposed to transactional event touch points.
Andrea will present a case study on her team’s efforts to expand the LEGO Play Experience and the role events play in their marketing mix.
Ivo Franschitz
Owner, ENITED Business
Events & Board Member
LiveCom Alliance
Maarten Schram
Founder & Managing Director
LiveCom Alliance
Andrea Faflíková
CEEMEA Senior PR & Event Manager
The LEGO Group
e.ventures
Emerging Consumer Engagement Trends
Monday’s afternoon plenary will feature Bernardo Hernández. Prior to his current role, at Google, he held various senior marketing and product positions as Director of Marketing and Product for Spain and Director of Emerging Products.
During this session you’ll find out what emerging factors and technologies are shaping new ways to create and consume content. You’ll explore the latest technology tools and how to leverage them to propel your engagement strategy to new heights.
How to Differentiate Your Business in a Disruptive Marketplace
In Tuesday’s workshop programme, Julie will share a roadmap on How to Differentiate Your Business in a Disruptive Marketplace. You’ll emerge with proven tools to create a culture of innovation, entrepreneurship and the ability to orient yourself to disruption.
PCMA European Influencers Scholarship
LEARN MORE
Barcelo Sevilla Renacimiento
Avda. Alvaro Alonso Barba S/N
41092 Sevilla · España
Phone. +34 954 46 22 22
Fax: +34 954 46 33 83
Official meeting dates are Sunday 23 September – Tuesday 25 September. Any additional nights beyond the evenings of Sunday 23 September and Monday 24 September are based on hotel availability. You may book your hotel during the registration process.
Hotel reservation deadline is 31 August 2018. Any hotel requests received after the deadline must be made directly with the hotel. After 31 August 2018, group rates and rooms are not guaranteed and will be based on hotel availability.
ROOM RATE
- 150 Euros/night for a standard deluxe room, plus 10% VAT for single occupancy
- 170 Euros/night for a standard deluxe room, plus 10% VAT for double occupancy
Room rate includes wireless internet in-room and daily breakfast buffet in Restaurant Colon (this does not include room service).
HOTEL DEPOSIT
One night will be charged to your credit/debit card once the hotel enters your reservation. The remainder of payment will be due upon checkout.
CANCELLATIONS
- This reservation can be canceled without penalty 14 days prior to your arrival date.
- Cancellations less than 14 days before arrival will be charged to the credit card on file for 100% of your full booking.
- No Shows and early departures will be billed based on the full booking.
From left: Manuel Macias, Director of Sevilla Convention Bureau; Kelly Coppola, PCMA Senior Director, Business Event Strategy; Francisco Herrero, President of Seville Chamber of Commerce; Luca Favetta, PCMA Regional Business Director, EMEA.
Supporting Partners of the 2018 Influencers Summit
Host City
Host Venue
Marquee Sponsor
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“The 2017 Influencers Summit was very well organised, both in terms of participants and formats. The different formats allowed for great knowledge sharing, which is the key for driving forward our industry. And the seniority of the people around the table ensured what we debated was indeed of strategic importance. Combined with great informal networking, the summit was inspiring and energizing.”
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"As a first-time attendee, I found the experience and content of the of the 2017 Influencers Summit memorable. Strong organization, inspiring speakers, the event is also a great opportunity to network with international experts from the whole event marketing industry.”
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“PCMA managed to get the leading influencers of our industry together. An extremely fruitful mixture of education, discussion and true networking. A very valuable experience around your peers. Driving our industries future today.”
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“Apart from the very lovely environment we were in, it was fantastic having great facilitators such as Inma Martinez, Roch Paraye and Luke Williams set the scene to a great educational /networking, think tank type atmosphere. I can only recommend participating in a future European Influencers Summit, assisting PCMA with their goal of developing and delivering PCMA educational products and services in the European market. Indeed, it was an absolute enriching experience!”
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"The event design (session format and room layout) mirrored the innovative content expertly. I particularly enjoyed the “Disruptive Thinking” session and group activity workshop, where participants soon sidestepped their comfort zones to engage in lively discussion and creative problem-solving. The stunning destination and the seamless logistics also contributed towards a highly memorable summit – well done, PCMA!"
