Connect with Influential CEOs - 2018 PCMA European Influencers Summit

A catalyst for creating invaluable career-long business connections, this networking and education experience will empower participants to embrace disruption and inspire unconventional thinking.

This exclusive and unique networking and education experience is designed for experienced association executives, corporate business event leaders and event industry business professionals.

If you’re ready to shed outmoded strategies and thrive in this chaotic digital age – register now and become your organisation’s leading change agent.

This is a rare opportunity to connect with the most influential business event leaders and association CEOs in Europe
Access to big thinkers from outside and within the industry to expand your horizons
Learn the latest consumer engagement trends to set your organisation apart from the competition
Gain insight into why exponential business model transformation is essential to create value in these volatile times

Registration is now open!

Event Professionals

(Corporate, Association, Agencies, Consultants, and Faculty) click below to complete your registration.

EVENT PROFESSIONAL REGISTRATION - €150.00

Suppliers

You will require an access code prior to registering, space is limited. Please click below to request your code.

REQUEST SUPPLIER ACCESS CODE

– – SUNDAY, 23 SEPTEMBER, 2018 – –

19:00 – 19:30 Cocktail Reception

Meet your fellow Summit participants and the PCMA Leadership before dinner.

19:45 – 21:30 Informal Networking Dinner

– – MONDAY, 24 SEPTEMBER, 2018 – –

9:00 – 11:00 Europe’s New Reality: When Urbanisation, Digitisation and Globalisation Collide

SPEAKER:

Dr Kjell A. Nordström - Economist, author & speaker,

Swedish economist and international business guru Dr. Kjell Nordström, predicts the world will get even smaller over the next few decades. The pattern of international business as we know it will radically change from being multi-national to multi-urban, bringing an influx of new industries to Europe. Is your business properly positioned to survive this paradigm shift? Dr. Nordström will describe how we’re at the beginnings of the fastest business model transformation since the second industrial revolution and the mind shift required to thrive in it.

· Describe the current socio-economic landscape in Europe

· Assess the implications this new wave of globalisation will have on business events and your sector

· Determine a future focused strategy to capitalise on the early phases of this business revolution

11:00 – 11:30 Refreshment Break

11:30 – 12:45 Events in a Digital Age and the Role of Analytics

SPEAKER:

Stephen Rose - Senior Vice President Communication Services, Siemens AG

If your organisation lacks a sound data strategy you’ll miss opportunities to improve retention and increase engagement. To convert prospects to engaged loyalists analytics can help pinpoint the most effective content and channels. This session will explore the question many companies are asking – how can we extract the right data to determine success and improvement factors when creating live experiences?

13:00 – 14:00 Luncheon

14:00 – 14:30 Transfer to Immersive Programme Experience

15:00 – 15:30 Plenary: Emerging Consumer Engagement Trends

What emerging factors and technologies are shaping new ways to create and consume content? You’ll explore the latest technology tools and how to leverage them to propel your engagement strategy to new heights.

15:30 – 15:45 Refreshment Break

15:45 – 16:30 Breakouts: Synch Your Brand Engagement Strategy with Consumer Trends

To engage diverse, new audiences you must recognize what’s capturing their attention and cutting through an oversaturated, content-driven marketplace. These breakouts will feature case studies from various sectors outside and within the business event industry.

15:45 – 16:30 Breakouts: Multi-Channel Approach to Audience Engagement

SPEAKER:

Andrea Faflíková - CEEMEA Senior PR&Event Manager, The LEGO Group
Ivo Franschitz - Owner & Managing Director, ENITED Business Events GmbH
Maarten Schram - Founder & Managing Director, LiveCom Alliance

Rapid fire case study presentations will reveal how various organizations have used events as part of a broader multi-channel engagement strategy. Giving particular emphasis on how they’ve interconnected physical and digital offerings to create various year-round audience touch points.

16:30 – 17:00 Transfer to Barceló Sevilla Renacimiento

18:30 – 19:00 Transfer to Evening Events

19:00 – 20:00 Real Alcazar Palace Experience

A private tour of the most beautiful and renowned palaces in Sevilla featuring the most spectacular mudejar architecture found on the Iberian Peninsula.

20:15 – 22:00 Dinner at the Hotel Alfonso XIII

Located within walking distance of the Palace, the Hotel Alfonso XIII is an iconic cultural landmark host to countless international dignitaries.

22:00 – 22:30 Transfer to Barceló Sevilla Renacimiento

– – TUESDAY, 25 SEPTEMBER, 2018 – –

9:00 – 10:45 Workshop: How to Differentiate Your Business in a Disruptive Marketplace

SPEAKER:

Julie Williamson - Chief Growth Officer, Karrikins Group

Change is slow moving until something comes along that disrupts you, your customers, members and stakeholders, testing your agility. If your organisation wants to outthink the competition, you must have the proper structure and strategy to provide undisputed value. This workshop will give you proven tools to help you advance your position in the marketplace.

10:45 – 11:15 Refreshment Break

11:15 – 14:00 Workshop Continues

14:00 – 15:00 Luncheon

Before you depart, enjoy a luncheon with your fellow participants to take this final opportunity to connect.

PCMA European Influencers Scholarship

Status:

Opens May 11, 2018

Application Deadline:

July 30, 2018

Funded by:

PCMA

ROOM RATE

150 Euros/night for a standard deluxe room, plus 10% VAT for single occupancy
170 Euros/night for a standard deluxe room, plus 10% VAT for double occupancy

Room rate includes wireless internet in-room and daily breakfast buffet in Restaurant Colon (this does not include room service).

HOTEL DEPOSIT

One night will be charged to your credit/debit card once the hotel enters your reservation. The remainder of payment will be due upon checkout.

CANCELLATIONS

This reservation can be canceled without penalty 14 days prior to your arrival date.
Cancellations less than 14 days before arrival will be charged to the credit card on file for 100% of your full booking.
No Shows and early departures will be billed based on the full booking.

From left: Manuel Macias, Director of Sevilla Convention Bureau; Kelly Coppola, PCMA Senior Director, Business Event Strategy; Francisco Herrero, President of Seville Chamber of Commerce; Luca Favetta, PCMA Regional Business Director, EMEA.

Supporting Partners of the 2018 Influencers Summit

Host City

Host Venue

Marquee Sponsor

Opening Plenary: Dr. Kjell A. Nordström

Dr Kjell A. Nordström is the interpreter of the new business world. His dynamic style has made him a highly appreciated speaker, and he has given keynote presentations in over 100 countries. The Global Gurus Top 30 Management ranking put him at number 23 worldwide and among the top 5 in Europe. Kjell Nordström has published four books and numerous articles on the internationalization process of firms.

How to Differentiate Your Business in a Disruptive Marketplace: Julie Williamson

Chief Growth Enabler for Karrikins Group, Julie Williamson has worked with some of the world’s largest companies, helping them set and execute on strategy and transformation. At the same time, she has worked with small, local organizations (for-profit, non-profit, and government) to drive success as they seek to grow their revenue and impact their communities.