A catalyst for creating invaluable career-long business connections, this networking and education experience will empower participants to embrace disruption and inspire unconventional thinking.

This exclusive and unique networking and education experience is designed for experienced association executives, corporate business event leaders and event industry business professionals.

If you’re ready to shed outmoded strategies and thrive in this chaotic digital age  register now and become your organisation’s leading change agent.

  • This is a rare opportunity to connect with the most influential business event leaders and association CEOs in Europe
  • Access to big thinkers from outside and within the industry to expand your horizons
  • Learn the latest consumer engagement trends to set your organisation apart from the competition
  • Gain insight into why exponential business model transformation is essential to create value in these volatile times

Registration is now open!

Event Professionals

(Corporate, Association, Agencies, Consultants, and Faculty) click below to complete your registration.



You will require an access code prior to registering, space is limited. Please click below to request your code.


Meet your fellow Summit participants and the PCMA Leadership before dinner.

Swedish economist and international business guru Dr. Kjell Nordström, predicts the world will get even smaller over the next few decades. The pattern of international business as we know it will radically change from being multi-national to multi-urban, bringing an influx of new industries to Europe. Is your business properly positioned to survive this paradigm shift? Dr. Nordström will describe how we’re at the beginnings of the fastest business model transformation since the second industrial revolution and the mind shift required to thrive in it. 

·        Describe the current socio-economic landscape in Europe

·        Assess the implications this new wave of globalisation will have on business events and your sector

·        Determine a future focused strategy to capitalise on the early phases of this business revolution

If your organisation lacks a sound data strategy you’ll miss opportunities to improve retention and increase engagement. To convert prospects to engaged loyalists analytics can help pinpoint the most effective content and channels. This session will explore the question many companies are asking – how can we extract the right data to determine success and improvement factors when creating live experiences?

What emerging factors and technologies are shaping new ways to create and consume content? You’ll explore the latest technology tools and how to leverage them to propel your engagement strategy to new heights.   

To engage diverse, new audiences you must recognize what’s capturing their attention and cutting through an oversaturated, content-driven marketplace. These breakouts will feature case studies from various sectors outside and within the business event industry.

Rapid fire case study presentations will reveal how various organizations have used events as part of a broader multi-channel engagement strategy. Giving particular emphasis on how they’ve interconnected physical and digital offerings to create various year-round audience touch points.

A private tour of the most beautiful and renowned palaces in Sevilla featuring the most spectacular mudejar architecture found on the Iberian Peninsula.

Located within walking distance of the Palace, the Hotel Alfonso XIII is an iconic cultural landmark host to countless international dignitaries.

Change is slow moving until something comes along that disrupts you, your customers, members and stakeholders, testing your agility. If your organisation wants to outthink the competition, you must have the proper structure and strategy to provide undisputed value. This workshop will give you proven tools to help you advance your position in the marketplace.

Before you depart, enjoy a luncheon with your fellow participants to take this final opportunity to connect.

PCMA European Influencers Scholarship

Opens May 11, 2018
Application Deadline:
July 30, 2018
Funded by:
Sponsored by:
Travel and flight accommodations will be awarded to a limited number of association, corporate and faculty planners, associate/corporate manager level or higher wishing to attend The European Influencers Summit this fall.

Barcelo Sevilla Renacimiento
Avda. Alvaro Alonso Barba S/N
41092 Sevilla · España
Phone. +34 954 46 22 22
Fax: +34 954 46 33 83

Official meeting dates are Sunday 23 September – Tuesday 25 September. Any additional nights beyond the evenings of Sunday 23 September and Monday 24 September are based on hotel availability. You may book your hotel during the registration process.

Hotel reservation deadline is 31 August 2018. Any hotel requests received after the deadline must be made directly with the hotel. After 31 August 2018, group rates and rooms are not guaranteed and will be based on hotel availability.


  • 150 Euros/night for a standard deluxe room, plus 10% VAT for single occupancy
  • 170 Euros/night for a standard deluxe room, plus 10% VAT for double occupancy

Room rate includes wireless internet in-room and daily breakfast buffet in Restaurant Colon (this does not include room service).


One night will be charged to your credit/debit card once the hotel enters your reservation. The remainder of payment will be due upon checkout.


  • This reservation can be canceled without penalty 14 days prior to your arrival date.
  • Cancellations less than 14 days before arrival will be charged to the credit card on file for 100% of your full booking.
  • No Shows and early departures will be billed based on the full booking.

From left: Manuel Macias, Director of Sevilla Convention Bureau; Kelly Coppola, PCMA Senior Director, Business Event Strategy;  Francisco Herrero, President of Seville Chamber of Commerce; Luca Favetta, PCMA Regional Business Director, EMEA.

Supporting Partners of the 2018 Influencers Summit

Host City

Host Venue

Marquee Sponsor