A catalyst for creating invaluable career-long business connections, this networking and education experience will empower participants to embrace disruption and inspire unconventional thinking.

This exclusive and unique networking and education experience is designed for experienced association executives, corporate business event leaders and event industry business professionals.

If you’re ready to shed outmoded strategies and thrive in this chaotic digital age  register now and become your organisation’s leading change agent.

  • This is a rare opportunity to connect with the most influential business event leaders and association CEOs in Europe
  • Access to big thinkers from outside and within the industry to expand your horizons
  • Learn the latest consumer engagement trends to set your organisation apart from the competition
  • Gain insight into why exponential business model transformation is essential to create value in these volatile times

Registration is now open!

Registration fee includes ALL educational sessions, conference meals and breaks, networking events and transfers
Summit participants are responsible for paying their airfare and hotel* as well as transportation to and from the airport.

*unless scholarship recipient

Event Professionals

(Corporate, Association, Agencies, Consultants, and Faculty) click below to complete your registration.

EVENT PROFESSIONAL REGISTRATION - €150.00

Suppliers

You will require an access code prior to registering, space is limited. Please click below to request your code.

REQUEST SUPPLIER ACCESS CODE

Meet your fellow Summit participants and the PCMA Leadership before dinner.

DOMAIN:
Does not qualify for CMP

The programme begins with opening remarks from PCMA, local authorities and the Sevilla Congress and Convention Bureau (SCCB).

Swedish economist and international business guru Dr. Kjell Nordström, predicts the world will get even smaller over the next few decades. The pattern of international business as we know it will radically change from being multi-national to multi-urban, bringing an influx of new industries to Europe. Is your business properly positioned to survive this paradigm shift? Dr. Nordström will describe how we’re at the beginnings of the fastest business model transformation since the second industrial revolution and the mind shift required to thrive in it. 

Learner Outcomes:

·        Describe the current socio-economic landscape in Europe

·        Assess the implications this new wave of globalisation will have on business events and your sector

·        Determine a future focused strategy to capitalise on the early phases of this business revolution

Don't miss this chance to ask Dr. Nordström your burning questions after his thought-provoking plenary session.

The synergistic interaction of brand purpose, audience analytics and experience design is what all event producers strive for. Three event strategists will share how they weave their brand stories into behaviour-changing event experiences.

Building collaborative community networks, embracing digital transformation and creating a culture that attracts a diverse pool of talent will help your organisation create value on a larger scale. Workplace innovation expert Yolanda Triviño will share how this new era of work will give your organisation a competitive edge drawing parallels with business events.

If your organisation lacks a sound data strategy you’ll miss opportunities to improve retention and increase engagement. To convert prospects to engaged loyalists analytics can help pinpoint the most effective content and channels. This session will explore the question many companies are asking – how can we extract the right data to determine success and improvement factors when creating live experiences?

Finding a creative solution to a complex challenge or reimagining your event requires the right people, environment and process. If the conditions are right your team could be one meeting closer to creating your most valuable event, product or solution yet. You'll learn the key ingredients to create an idea incubator with proven innotools like manual thinking and design thinking.

What emerging factors and technologies are shaping new ways to create and consume content? You’ll explore the latest technology tools and how to leverage them to propel your engagement strategy to new heights.   

Rapid fire case study presentations will reveal how various organizations have used events as part of a broader multi-channel engagement strategy. Giving particular emphasis on how they’ve interconnected physical and digital offerings to create various year-round audience touch points.

Evolving your business models and exploring new revenue streams are a must in this ultra-competitive marketplace. Three event strategists will reveal their strategic purpose, new product or service and the outcome. Don’t miss this chance to hear case studies that could spark new possibilities for your organisation.

A private tour of the most beautiful and renowned palaces in Sevilla featuring the most spectacular mudejar architecture found on the Iberian Peninsula.

Located within walking distance of the Palace, the Hotel Alfonso XIII is an iconic cultural landmark host to countless international dignitaries.

Change is slow moving until something comes along that disrupts you, your customers, members and stakeholders, testing your agility. If your organisation wants to outthink the competition, you must have the proper structure and strategy to provide undisputed value. This workshop will give you proven tools to help you advance your position in the marketplace.

Before you depart, enjoy a luncheon with your fellow participants to take this final opportunity to connect.

Meet the Speakers


Dr. Kjell A. Nordström
Swedish economist & international business guru

Opening Plenary – Europe’s New Reality:
When Urbanisation, Digitisation and Globalisation Collide

This year’s opening plenary will speak Monday, 24 September. Dr. Nordström has published four books and numerous articles on the internationalization process of firms.

After this session you’ll be able to:

  • Describe the current socio-economic landscape in Europe;
  • Access the implications this new wave of globalisation will have on business events and your sector;
  • Determine a future focused strategy to capitalise on the early phases of this business revolution

Yolanda Triviño
Founder & CEO, Valkiria Hub Space

The Future of Work & What that means for Business Events

Building collaborative community networks, embracing digital transformation and creating a culture that attracts a diverse pool of talent will help your organisation create value on a larger scale. Workplace innovation expert Yolanda Triviño will share how this new era of work will give your organisation a competitive edge drawing parallels with business events.


Events in a Digital Age and the Role of Analytics

Stephen and Dale will explore the question many companies are asking – how can we extract the right data to determine success and improvement factors when creating live experiences?

Stephen Rose
SVP Communication Services, Siemens AG

Dale Parmenter
Chief Possibler, DRP Group


Multi-Channel Approach to Audience Engagement

In this session Maarten and Ivo will challenge you to fully integrate live communication into your marketing strategy to create year-round value for your audience as opposed to transactional event touch points.

Andrea will present a case study on her team’s efforts to expand the LEGO Play Experience and the role events play in their marketing mix.

Ivo Franschitz
Owner, ENITED Business
Events & Board Member
LiveCom Alliance 

Maarten Schram
Founder & Managing Director
LiveCom Alliance

Andrea Faflíková
CEEMEA Senior PR & Event Manager
The LEGO Group


Bernardo Hernández
Venture Partner
e.ventures

Emerging Consumer Engagement Trends

Monday’s afternoon plenary will feature Bernardo Hernández. Prior to his current role, at Google, he held various senior marketing and product positions as Director of Marketing and Product for Spain and Director of Emerging Products.

During this session you’ll find out what emerging factors and technologies are shaping new ways to create and consume content. You’ll explore the latest technology tools and how to leverage them to propel your engagement strategy to new heights.


Julie Williamson
Chief Growth Enabler
Karrikins Group

How to Differentiate Your Business in a Disruptive Marketplace

In Tuesday’s workshop programme, Julie will share a roadmap on How to Differentiate Your Business in a Disruptive Marketplace. You’ll emerge with proven tools to create a culture of innovation, entrepreneurship and the ability to orient yourself to disruption.

PCMA European Influencers Scholarship

Status:
Currently Closed
Application Deadline:
July 30, 2018
Funded by:
PCMA
Sponsored by:
PCMA
Travel and flight accommodations will be awarded to a limited number of association, corporate and faculty planners, associate/corporate manager level or higher wishing to attend The European Influencers Summit this fall.
LEARN MORE

Barcelo Sevilla Renacimiento
Avda. Alvaro Alonso Barba S/N
41092 Sevilla · España
Phone. +34 954 46 22 22
Fax: +34 954 46 33 83

Official meeting dates are Sunday 23 September – Tuesday 25 September. Any additional nights beyond the evenings of Sunday 23 September and Monday 24 September are based on hotel availability. You may book your hotel during the registration process.

Hotel reservation deadline is 31 August 2018. Any hotel requests received after the deadline must be made directly with the hotel. After 31 August 2018, group rates and rooms are not guaranteed and will be based on hotel availability.

ROOM RATE

  • 150 Euros/night for a standard deluxe room, plus 10% VAT for single occupancy
  • 170 Euros/night for a standard deluxe room, plus 10% VAT for double occupancy

Room rate includes wireless internet in-room and daily breakfast buffet in Restaurant Colon (this does not include room service).

HOTEL DEPOSIT

One night will be charged to your credit/debit card once the hotel enters your reservation. The remainder of payment will be due upon checkout.

CANCELLATIONS

  • This reservation can be canceled without penalty 14 days prior to your arrival date.
  • Cancellations less than 14 days before arrival will be charged to the credit card on file for 100% of your full booking.
  • No Shows and early departures will be billed based on the full booking.

From left: Manuel Macias, Director of Sevilla Convention Bureau; Kelly Coppola, PCMA Senior Director, Business Event Strategy;  Francisco Herrero, President of Seville Chamber of Commerce; Luca Favetta, PCMA Regional Business Director, EMEA.

Supporting Partners of the 2018 Influencers Summit

Host City

Host Venue

Marquee Sponsor



 



  • “The 2017 Influencers Summit was very well organised, both in terms of participants and formats. The different formats allowed for great knowledge sharing, which is the key for driving forward our industry. And the seniority of the people around the table ensured what we debated was indeed of strategic importance. Combined with great informal networking, the summit was inspiring and energizing.”

    Sven Bossu – Head of Innovation, ESTRO
  • "As a first-time attendee, I found the experience and content of the of the 2017 Influencers Summit memorable. Strong organization, inspiring speakers, the event is also a great opportunity to network with international experts from the whole event marketing industry.”

    Bertrand Biard – Partner and Co-Founder, MANIFESTORY
  • “PCMA managed to get the leading influencers of our industry together. An extremely fruitful mixture of education, discussion and true networking. A very valuable experience around your peers. Driving our industries future today.”

    Colja M. Dams – CEO, VOK DAMS
  • “Apart from the very lovely environment we were in, it was fantastic having great facilitators such as Inma Martinez, Roch Paraye and Luke Williams set the scene to a great educational /networking, think tank type atmosphere. I can only recommend participating in a future European Influencers Summit, assisting PCMA with their goal of developing and delivering PCMA educational products and services in the European market. Indeed, it was an absolute enriching experience!”

    Anette Palm – Director, Worldwide Convention Specialists (WCS)
  • "The event design (session format and room layout) mirrored the innovative content expertly. I particularly enjoyed the “Disruptive Thinking” session and group activity workshop, where participants soon sidestepped their comfort zones to engage in lively discussion and creative problem-solving. The stunning destination and the seamless logistics also contributed towards a highly memorable summit – well done, PCMA!"

    Mady Keup – Senior Lecturer & Course Director, SKEMA Business School