PCMA’s European Influencers Summit is a unique, invitation-only program that gathers leaders and executives from associations and corporations, as well as industry professionals who don’t traditionally convene at one event. More than 200 business influencers and event strategists are expected to attend the third European Influencers Summit scheduled 22–24 Sept. in Barcelona.
“This is the type of platform that differentiates from other events, as it enhances education complemented by quality personal interaction,” said Annalisa Ponchia, CEO, European Society for Organ Transplantation (ESOT), an EIS 2018 participant.
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“The 2017 Influencers Summit was very well organised, both in terms of participants and formats. The different formats allowed for great knowledge sharing, which is the key for driving forward our industry. And the seniority of the people around the table ensured what we debated was indeed of strategic importance. Combined with great informal networking, the summit was inspiring and energizing.”
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"As a first-time attendee, I found the experience and content of the of the 2017 Influencers Summit memorable. Strong organization, inspiring speakers, the event is also a great opportunity to network with international experts from the whole event marketing industry.”
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“PCMA managed to get the leading influencers of our industry together. An extremely fruitful mixture of education, discussion and true networking. A very valuable experience around your peers. Driving our industries future today.”
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“Apart from the very lovely environment we were in, it was fantastic having great facilitators such as Inma Martinez, Roch Paraye and Luke Williams set the scene to a great educational /networking, think tank type atmosphere. I can only recommend participating in a future European Influencers Summit, assisting PCMA with their goal of developing and delivering PCMA educational products and services in the European market. Indeed, it was an absolute enriching experience!”
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"The event design (session format and room layout) mirrored the innovative content expertly. I particularly enjoyed the “Disruptive Thinking” session and group activity workshop, where participants soon sidestepped their comfort zones to engage in lively discussion and creative problem-solving. The stunning destination and the seamless logistics also contributed towards a highly memorable summit – well done, PCMA!"
Interested or have a question? Complete the form below.
A catalyst for creating invaluable career-long business connections, this networking and education experience will empower participants to embrace disruption and inspire unconventional thinking.
This exclusive and unique networking and education experience is designed for experienced association executives, corporate business event leaders and event industry business professionals.
If you’re ready to shed outmoded strategies and thrive in this chaotic digital age – register now and become your organisation’s leading change agent.
- This is a rare opportunity to connect with the most influential business event leaders and association CEOs in Europe
- Access to big thinkers from outside and within the industry to expand your horizons
- Learn the latest consumer engagement trends to set your organisation apart from the competition
- Gain insight into why exponential business model transformation is essential to create value in these volatile times
Registration is now open!
Registration fee includes ALL educational sessions, conference meals and breaks, networking events and transfers
Summit participants are responsible for paying their airfare and hotel* as well as transportation to and from the airport.
*unless scholarship recipient
Event Professionals
(Corporate, Association, Agencies, Consultants, and Faculty) click below to complete your registration.
Suppliers
You will require an access code prior to registering, space is limited. Please click below to request your code.
Enjoy the hotel's breakfast buffet at your leisure. Located in Atrio II.
Stop by, pick up your badge and meet the team behind the engagement platform Proxfinity. More surprises await you.
Join us for a relaxed dinner where you'll make new connections and enjoy spanish cuisine.
Enjoy the hotel's breakfast buffet at your leisure. Located in Atrio II.
The programme begins with opening remarks from PCMA, local authorities and the Sevilla Congress and Convention Bureau (SCCB).
Swedish economist and international business guru Dr. Kjell Nordström, predicts the world will get even smaller over the next few decades. The pattern of international business as we know it will radically change from being multi-national to multi-urban, bringing an influx of new industries to Europe. Is your business properly positioned to survive this paradigm shift? Dr. Nordström will describe how we’re at the beginnings of the fastest business model transformation since the second industrial revolution and the mind shift required to thrive in it.
In the second half, Dr. Nordström will be interviewed by Nicola McGrane to explore the implications of this new reality for business events.
Learner Outcomes:
· Describe the current socio-economic landscape in Europe
· Assess the implications this new wave of globalisation will have on business events and your sector
· Determine a future focused strategy to capitalise on the early phases of this business revolution
Before your next session grab a refreshment, check email or participate in the “tech I can’t live without” Coffee Chat. In this area, sponsored by Visit Britain, you’ll swap ideas on the latest productivity, travel and lifestyle apps with other influencers.
The synergistic interaction of brand purpose, audience analytics and experience design is what all event producers strive for. Three brands will share how they weave their stories into behaviour-changing event experiences.
Building collaborative community networks, embracing digital transformation and creating a culture that attracts a diverse pool of talent will help your organisation create value on a larger scale. Workplace innovation expert Yolanda Triviño will share how this new era of work will give your organisation a competitive edge drawing parallels with business events.
Don't miss this chance to ask Dr. Nordström your burning questions after his thought-provoking plenary session.
Finding a creative solution to a complex challenge or reimagining your event requires the right people, environment and process. If the conditions are right your team could be one meeting closer to creating your most valuable event, product or solution yet. You'll get the chance to apply an innotool with peers to tackle major roadblocks that keep you and your stakeholders up at night.
Learner Outcomes:
- Recognise how today's most creative companies are using various team-centric innovation tools
- Discover new possibilities with your team after getting hands-on experience using an innotool
- Apply the visual concept of manual thinking to strategic planning, decision-making and problem-solving
If your organisation lacks a sound data strategy you’ll miss opportunities to improve retention and increase engagement. To convert prospects to engaged loyalists analytics can help pinpoint the most effective content and channels. This session will explore the question many companies are asking – how can we extract the right data to determine success and improvement factors when creating live experiences?
Buses depart the hotel main entrance at 14:00 for the afternoon programme.
The Cartuja Center is a state-of-the-art venue that hosts operas, ballets and music concerts in the heart of Sevilla.
What emerging factors and technologies are shaping new ways to create and consume content? You’ll explore the latest technology tools and how to leverage them to propel your engagement strategy to new heights.
Evolving your business models and exploring new revenue streams are a must in this ultra-competitive marketplace. Three event strategists will reveal their strategic purpose, new product or service and the outcome. Don’t miss this chance to hear case studies that could spark new possibilities for your organisation.
Rapid fire case study presentations will reveal how various organizations have used events as part of a broader multi-channel engagement strategy. Giving particular emphasis on how they’ve interconnected physical and digital offerings to create various year-round audience touch points.
A private tour of the most beautiful and renowned palaces in Sevilla featuring the most spectacular mudejar architecture found on the Iberian Peninsula.
Located within walking distance of the Palace, the Hotel Alfonso XIII is an iconic cultural landmark host to countless international dignitaries.
Enjoy the hotel's breakfast buffet at your leisure. Located in Atrio II.
Change is slow moving until something comes along that disrupts you, your customers, members and stakeholders, testing your agility. If your organisation wants to outthink the competition, you must have the proper structure and strategy to provide undisputed value. This workshop will give you proven tools to help you advance your position in the marketplace.
Take this opportunity to have a mid-morning coffee, scan your inbox or join the “my go-to business media” Coffee Chat. Sponsored by Visit Britain, you’ll share the websites, books and podcasts keeping you on top of the who’s who and what’s what in the business world.
Before you depart, enjoy a luncheon with your fellow participants to take this final opportunity to connect.
Meet the Speakers
Dr. Kjell A. Nordström
Swedish economist & international business guru
Dr Kjell A. Nordström is the interpreter of the new business world. His dynamic style has made him a highly appreciated speaker, and he has given keynote presentations in over 100 countries. The Global Gurus Top 30 Management ranking put him at number 23 worldwide and among the top 5 in Europe. Dr Nordström has 25 years’ experience working with multinational companies and has served as an adviser and consultant to several large multinationals around the world. He holds a doctoral degree in International Business from the Stockholm School of Economics. His research and consulting focus on the areas of corporate strategy, multinational corporations and globalization. He has published four books and numerous articles on the internationalization process of firms. His book Funky Business (co-authored with Jonas Ridderstråle) has been featured on CNN and CNBC, as well as in numerous magazines and newspapers.
Yolanda Triviño
Founder & CEO, Valkiria Hub Space
Yolanda Triviño is a Changemaker in Work Innovation and specialist in Business Management and Innovation. She has more than 25 years of professional experience in Business Consultancy and her main goal is to inspire organisations to become more holistic and sustainable practising humanistic ways of work through innovation and internationalization.
Maria Ireland
Valkiria Innovation House & Events
Maria Ireland, Executive MBA’92 Oslo, worked in corporations for the last 30 years in Managerial positions and Executive boards, such as Armstrong Insulation, Volkswagen, ABB, PPG, Norsk Hydro, among others. Last year she embraced entrepreneurship and started her own consultancy firm with one Mission for her clients: Challenge status Quo, revisit the basics, learn from the past, and design the future. The Challenge became challenging her client to embrace Challenge.
She also joined Valkiria Hubspace Spain an advanced developer of motivation, transformation and innovation programmes in companies, as a moderator and Innovation Business Developer.
Ivo Franschitz
Owner, ENITED Business
Events & Board Member
LiveCom Alliance
Engaged as an entrepreneur in the live communication industry for more than 20 years, he currently owns and manages Enited Business Events, a consulting company. He has been involved with a number of national and international educational institutions, in addition to sharing his experience and knowledge through a variety of speaker activities.
Currently, he is a board member at Emba (Event Marketing Board Austria) and LiveCom Alliance (Pan-European Network of Live communication experts), an active member of Icca (International Congress & Convention Association) and has served as a Committee member of PCMA.
Chloe Menhinick
Membership Director, International Water Association
Chloe has worked at the International Water Association since 2005 across all areas of membership management, engagement, communications and marketing. Deeply committed to contributing to IWAs theory of change for achieving a water wise world, Chloe is working to drive opportunities to recognize contributions from, and inspire collaboration of, members from across all sectors and geographies. As part of this, Chloe lead the development of IWAs digital membership experience, which aims to elevate and reflect the richness of IWAs offline activities in a thriving online environment.
Chloe is a nominated Active Member of the Union of International Associations (UIA) and a Board Member of the European Society of Association Executives (ESAE) where she also chairs the Communications & Membership committee.
Marike Dragt
Head of Relationship Marketing, ING
After graduating from the Hotel Management School in Maastricht in 2003, Maayke started her career in trade shows at Telegraaf Media Groep, one of Holland’s largest publishers, and later on at Rai Amsterdam Convention Centre. Over the past 10 years, Maayke has been working in various sponsorship and event related positions with ING, a multinational financial institution with 52,000 employees, offering retail and wholesale banking services to customers in over 40 countries. Here she has been responsible for numerous international client events, such as the Fifa World Cup and the Uefa European Cup for the Dutch national football team, and Sibos, the leading financial conference. Within her current position, she is a strategic advisor for senior executives on relationship marketing & sponsoring policy for wholesale banking globally. Married, with three sons, Maayke lives in the city of Naarden in the Netherlands
Maayke Könemann
Strategic Relationship Marketer, ING
After graduating from the Hotel Management School in Maastricht in 2003, Maayke started her career in trade shows at Telegraaf Media Groep, one of Holland’s largest publishers, and later on at Rai Amsterdam Convention Centre. Over the past 10 years, Maayke has been working in various sponsorship and event related positions with ING, a multinational financial institution with 52,000 employees, offering retail and wholesale banking services to customers in over 40 countries. Here she has been responsible for numerous international client events, such as the Fifa World Cup and the Uefa European Cup for the Dutch national football team, and Sibos, the leading financial conference. Within her current position, she is a strategic advisor for senior executives on relationship marketing & sponsoring policy for wholesale banking globally. Married, with three sons, Maayke lives in the city of Naarden in the Netherlands
Nicola McGrane
Nicky established Conference Partners International in 1998. Driven by passion and enthusiasm, the key values which underpin her approach are quality, trust and integrity. She takes a “hands on approach” to her business and is regarded as a leading lateral thinker with an innovative approach to problem solving and delivery. Renowned for her ability to identify opportunities, her creative thinking and strategic advice has been sought at the highest level by numerous corporations, government and industry bodies. Nicky’s vision is matched by her sense of fun – it would not be unusual to come across her in one of Dublin’s famous cocktail bars entertaining a client group with her finely tuned piano skills. No surprise given her BA in Music from University College Dublin.
Stephen Rose
SVP Communication Services, Siemens AG
Stephen is a highly motivated senior communications and marketing manager with 18 years of experience in various industries and business environments. He has a proven track record of success, including the management of some of the largest MarCom and event projects within Siemens and is a role model for his own professional career motto: Consider it solved. In his current role he is responsible for the Communication Services team of Siemens – a team of experts that consults, organizes and realizes key events and trade shows, as well as the production of on- and offline communication assets across all businesses. His current priority is the digital transformation of the function to drive brand and business growth.
Dale Parmenter
Chief Possibler, DRP Group
Dale has been in the presentation and communication industry for 40 years. He left school with one goal to run his own business, after just 3 years the opportunity arose and Dale took it, operating at first from a small outbuilding at his parents home. Today drp is recognised as one of the leading integrated, full service presentation and communication companies in the UK, winning agency of the year twice in 2017. Dale is passionate about nurturing new talent and putting his people first resulting in drp appearing in the Sunday Times best 100 companies to work for list and being awarded the Investors in People Gold standard for the 10th year running. In 2015 he was presented with the events industry personality of the year and in 2016 honoured with a fellowship award for services to Communication, presented at the House of Lords.
Maarten Schram
Founder & Managing Director
LiveCom Alliance
Maarten Schram is founder and managing director at LiveCom Alliance; a pan-European network aiming to develop the live communication industry through exchange of local expertise, inspiring insights, best practices and research. LiveCom Alliance was founded in 2016, and issued two editions of the European Industry Survey, introduced the first pan-European Code of Ethics, and launched the first pan-Europrean Pitch Guidelines this year. Maarten is also managing director at the Independent Dutch Event Association (IDEA), the association for Dutch leading event agencies. As ambassador of an ever evolving and globalising industry, he encourages the members to think big and push the envelope.
Andrea Faflíková
CEEMEA Senior PR & Event Manager
The LEGO Group
In 2000, Andrea joined Euro Rscg/Havas, based at the international communication agency’s Prague offices in the Czech Republic. Within a few years, she became head of the agency’s Corporate Communications unit. After almost a decade working in advertising, Andrea joined a newly formed team within the Czech Football Association as managing director of a business unit supporting youth football. At that time, she graduated in Football Management at the University of Lausanne, a special programme developed by Uefa. She currently works at the Lego Group and is in charge of setting PR & Event strategies in Central Europe, the Middle East and Africa (Ceemea). In addition to participating in various PR & Event juries, Andrea was appointed Bea World 2017 Jury President.
Alessandro Cortese
CEO, ESTRO
Alessandro Jacques Cortese is the Chief Executive Officer of ESTRO, the European Society for Radiotherapy and Oncology and of the ESTRO Cancer Foundation, and was, until June 2015, President of ESAE, the European Society of Association Executives.
Previously, Alessandro was Director of the Association Management practice at MCI, based in Brussels. Within the scope of the collaboration with MCI, Alessandro served in key management and consulting roles for several international associations such as IAEE (International Association of Exhibitions and Events), DMAI (Destination Marketing Association International), EIC (Events Industry Council) and APICS (The Association for Operations Management). Alessandro has also served on PCMA’s EMEA Regional Advisory Board.
Alessandro is regularly invited to give talks to industry events and congresses, focusing in particular on strategy and business development, meetings planning and governance for International Associations and Foundations.
Bonny Shapira
Cisco Live Lead, Cisco Systems, Inc
Bonny is the Cisco Live Europe leader. He joined the Cisco Live team just after the conclusion of Cisco Live 2012, making the 2018 event his sixth Cisco Live.Bonny’s responsibilities lie in the overall vision, strategy and program management. It is his job to make it all happen and connect with Cisco’s overall vision and strategy. He is also responsible for the content program, leading a team of Cisco professionals responsible for the selection and creation of the educational sessions (breakouts, techtorials, panels, case studies). Bonny is passionate about swimming, Spanish, Negronis and his wife and three kids.
e.ventures
Bernardo Hernández is an entrepreneur, investor and author guiding companies to a new horizon of product innovation. Prior to his current role as General Partner of e.ventures, at Google he held various senior marketing and product positions as Director of Marketing and Product for Spain and Director of Emerging Products. After Google he joined Yahoo as the Head of Flickr, which he ran until May 2015.
At the age of 29, Bernardo started his first internet venture idealista.com, now the leading classified real estate site in Spain. Since then he has participated in other online start-ups as an Angel Investor. His investments include Tuenti, index.com, wallapop, floresfrescas.com and 11870.com. In May 2011, he was appointed to the Jury of the Prince of Asturias Awards for Science and Technology.
Chief Growth Enabler for Karrikins Group, Julie Williamson has worked with some of the world’s largest companies, helping them set and execute on strategy and transformation. At the same time, she has worked with small, local organizations (for profit, non-profit, and government) to drive success as they seek to grow their revenue and impact their communities.
Her work with Peter Sheahan on the recently released book MATTER: Create More Value, Move Beyond the Competition, and Become the Obvious Choice highlights Julie’s commitment to working with clients to find and deliver on opportunities for growth and development. In consulting, Julie is particularly interested in working with clients on customer to brand and employee to brand connections and engagement, and building strategies focused on growth.
PCMA European Influencers Scholarship
LEARN MORE
Barcelo Sevilla Renacimiento
Avda. Alvaro Alonso Barba S/N
41092 Sevilla · España
Phone. +34 954 46 22 22
Fax: +34 954 46 33 83
Official meeting dates are Sunday 23 September – Tuesday 25 September. Any additional nights beyond the evenings of Sunday 23 September and Monday 24 September are based on hotel availability. You may book your hotel during the registration process.
Hotel reservation deadline is 31 August 2018. Any hotel requests received after the deadline must be made directly with the hotel. After 31 August 2018, group rates and rooms are not guaranteed and will be based on hotel availability.
ROOM RATE
- 150 Euros/night for a standard deluxe room, plus 10% VAT for single occupancy
- 170 Euros/night for a standard deluxe room, plus 10% VAT for double occupancy
Room rate includes wireless internet in-room and daily breakfast buffet in Restaurant Colon (this does not include room service).
HOTEL DEPOSIT
One night will be charged to your credit/debit card once the hotel enters your reservation. The remainder of payment will be due upon checkout.
CANCELLATIONS
- This reservation can be canceled without penalty 14 days prior to your arrival date.
- Cancellations less than 14 days before arrival will be charged to the credit card on file for 100% of your full booking.
- No Shows and early departures will be billed based on the full booking.
From left: Manuel Macias, Director of Sevilla Convention Bureau; Kelly Coppola, PCMA Senior Director, Business Event Strategy; Francisco Herrero, President of Seville Chamber of Commerce; Luca Favetta, PCMA Regional Business Director, EMEA.
Supporting Partners of the 2018 Influencers Summit
Host City
Host Venue
Marquee Sponsor
Opening Plenary: Dr. Kjell A. Nordström
Dr Kjell A. Nordström is the interpreter of the new business world. His dynamic style has made him a highly appreciated speaker, and he has given keynote presentations in over 100 countries. The Global Gurus Top 30 Management ranking put him at number 23 worldwide and among the top 5 in Europe. Kjell Nordström has published four books and numerous articles on the internationalization process of firms.
How to Differentiate Your Business in a Disruptive Marketplace: Julie Williamson
Chief Growth Enabler for Karrikins Group, Julie Williamson has worked with some of the world’s largest companies, helping them set and execute on strategy and transformation. At the same time, she has worked with small, local organizations (for-profit, non-profit, and government) to drive success as they seek to grow their revenue and impact their communities.