PCMA Digital Event Strategist – Lesson 1

What role does organizational strategy play as the starting point for event strategy? This lesson lays the groundwork for understanding how organizations create value, and ultimately change, over long periods of time with clearly defined event strategies as a driving force in the short term. Using a robust case study, we’ll explore how one association defined their organizational strategy and designed a first-time digital event to activate on that strategy.

Clock Hour(s): 1.5   |   EIC Domain: Domain A: Strategic Planning

Introduction to Digital Events Recap:

•  May 5th: Introduction to Digital Events recording
•  May 5th: Live Q&A
•  DES Course Key Definitions
•  DES Course Acronyms

Resources:

•   Lesson 1 Workbook
•   InterCommunity 2017 – Internet Society 25th Anniversary Article
•   Internet Society Case Study Resource
•   Event Design Handbook
•   Event Design Collective Idea Quarantine
•   Lesson 1 Resource # 2-CL16 LIVE Interview Ruud Janssen and Ted Mooney
•   Digital Experience Institute Resources

Related Webinars:

• Digital Events Part 1
• Digital Events Part 2
• Digital Events Part 3

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