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The recently concluded PCMA APAC Labs in Sydney and Melbourne showcased the region’s commitment to driving innovation and excellence in the business events industry. These labs provided a platform for industry professionals to come together, share insights, and explore the future of business events through interactive sessions and hands-on workshops.
Sydney Lab Recap
The Sydney Lab kicked off with a keynote address by Brad Twyham on the evolving landscape of business events, emphasizing the importance of adaptability and innovation. He urged attendees to focus on “intelligence amplification” and creating new jobs, sparking a dynamic Q&A session on AI investments and company policies. This session showcased practical AI tools and highlighted the critical role of collaboration and technology in navigating the post-pandemic event landscape.
Daniel Lourenco contributed his expertise on industry practicalities and showcased the exciting evolution of meeting rooms, featuring Encore‘s cutting-edge technology. The audience was particularly impressed by the introduction of XPAI’s audience analytics and Mixhalo Translate, an AI-powered real-time translation service that supports 40 languages. The event underscored the importance of technology and innovation in shaping the future of business events.
Melbourne Lab Recap
The Melbourne Lab continued the momentum with a strong focus on innovation and practical applications. The highlight of the Melbourne Lab was a keynote presentation by Peter Williams from Deloitte Digital, who discussed the integration of AI in event management. He provided actionable insights into leveraging AI to enhance attendee experiences. The day concluded with an interactive Q&A session, allowing attendees to address their specific challenges and receive tailored advice.
Industry expert Daniel Lourenco from Encore APAC then unveiled groundbreaking technologies transforming meeting spaces and provided insights into the future of meetings. His presentation reinforced the significance of adopting innovative technologies to stay ahead in the evolving business events landscape.
PCMA APAC Labs are designed to provide cutting-edge insights and practical strategies to elevate business events. Don’t miss out on the chance to be part of this transformative journey.
