See Why Milwaukee is the Coolest Event Location in the Midwest

A Sponsored Message from VISIT Milwaukee


Perched along Lake Michigan’s sparkling shoreline, this city’s unexpected “wow” factor comes in the form of natural beauty, vibrant culture and Midwestern charm.

Milwaukee is a city that knows how to have a good time. And that energy, authenticity and undeniable cool is contagious—even if you’re only passing through on business. So forget what you thought you knew about Wisconsin’s largest metropolis, because here, there’s something new and surprising around every corner.

Big-City Perks

Home to 170 downtown restaurants, 10 miles of lakefront and three miles of RiverWalk, there’s a lot of ground to cover in downtown Milwaukee—but attendees will find something to enjoy with each step. New restaurants, bars and shops pepper the city’s highly walkable neighborhoods, keeping good food, beer, music and art within reach at all times. And the area’s blend of old and new buildings—from historic architectural gems dating back to the 1850s to minimalist, striking modern designs—provides plenty of eye candy along the way. To make the best impression, tip attendees off to downtown’s latest and greatest offerings including the Deer District, a transformative new addition to the downtown landscape. This 30-acre entertainment hub features the Fiserv Forum arena (home to the Milwaukee Bucks) and several new shops and brewpubs, including Mecca Sports Bar and Grill, Good City Brewing, Punch Bowl Social and Drink Wisconsinbly. For attendees who want to see more of Milwaukee, recommend The Hop—downtown’s new streetcar, which makes bouncing between neighborhoods a breeze.

Strong Community Feel

As your attendees explore Milwaukee during their stay, one thing they’ll get a feel for almost immediately is this close-knit community’s authentic, vibrant and distinctive spirit. Today Milwaukee is a city that celebrates its diversity and its roots in German, Hispanic, African-American, Polish and Italian heritage, which all show up in the city’s wide range of food, music and cultural options. It’s also a place that takes every opportunity to eat, drink and be merry together, as evidenced by the multiple festivals and firework displays that take place in nearly every neighborhood during the summer months. So no matter where your attendees go, you can rest assured that this warm and welcoming feeling will follow them.

Milwaukee On Demand

This city and its denizens pride themselves on making sure every visitor has an authentic experience as unique and memorable as Milwaukee itself. So even if your agenda leaves little time for exploring the city, the VISIT Milwaukee team will design special activations for your attendees to enjoy between sessions. Give them a taste of the city courtesy a local craft beer bar in the exhibit hall, artist-led printing press stations for souvenir-making, or simply a break boosted by the city’s signature stacked Bloody Marys. These special, local touches—and the city’s three-venue convention campus and three connecting hotels—are only some of the reasons meeting planners keep choosing Milwaukee.

Increase the cool quotient of your next event by booking in Milwaukee.

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