An exclusive preview of The Business of Events 2025 The Future of Experiential Events in collaboration with PCMA APAC The days of traditional, transactional events are fading. Today's audiences crave connection, immersion, and meaning. In this session, we'll explore the latest trends shaping experiential marketing and uncover how creative storytelling, technology, and cultural insights are
PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April, 2025, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific, which will have its second iteration at the same venue on 16 and 17 April.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
The PCMA APAC Lunch & Learn: The New Business Playbook for Event Entrepreneurs is designed to equip you with strategic tools to reframe your agency from a service provider to a scalable, investment-ready business.
Plus, connect with like-minded leaders during an engaging lunch setting to build partnerships and spark collaboration.
PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.
PCMA Connect: Business Event Leaders, Tokyo —an intimate, curated gathering of event professionals who design experiences, shape strategy, and drive innovation in the business events industry.
PCMA Connect: Business Event Leaders, Tokyo —an intimate, curated gathering of event professionals who design experiences, shape strategy, and drive innovation in the business events industry.
This session explores how organisations can build a responsible digital culture that protects data, respects privacy, and strengthens brand integrity in an increasingly interconnected world.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
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