2020 was the year of virtual events. 2021 is the year of uncertainty. How will events be marketed in 2022? Join DES Expert Sourabh Kothari for this live Q&A about key event marketing trends and how they'll affect your virtual and hybrid events in 2022. Will ads be more expensive? Will video still be effective?
Hybrid events are here to stay and the multiverse is upon us. How will your virtual and hybrid events change in 2022? What should you be prepared for? Few experts have more insights on digital media and enterprise communications than Ben Chodor, President of Notified. Ben has been innovating video and virtual events for 25 years.
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
This will be an interactive session led by the membership chairs of our 17 North American Regional Chapters. New and prospective members will hear an overview of benefits, hear testimonials for their peers, and participate in breakouts for how to best utilize their membership.
Hybrid events - as we're currently defining them - are a lot of work! Is this the right engagement model for your customers and employees? Or is there a better way to engage in-person and online audiences? Join Cheri Hulse, Head of Strategy at ON24, as she discusses the foundation of business event engagement, event business models, and why hybrid events in 2022/23 may not be what you think they are today.
Every year the world's leading event professionals come together in January for Convening Leaders. Online and onsite. Learn how the events industry's premier conference delivers a hybrid experience for global and local attendees. From concept, planning, platform, production, and measurement.
What's the right platform and format for your hybrid or virtual event? With over 300 virtual event platforms to choose from, how can you make the right choice? What's the key criteria to consider, and what's distracting you? How can you get the most for your platform dollars from all the choices available?
In-person events are back, virtual events are popping up everywhere. How do you stand out for your potential attendees? Join event marketing expert Jess Hopp as she explains how to infuse storytelling into each step of your event marketing journey.
Content, content and more content. When it comes to event content and information, virtual and hybrid events are a literal gold mine. How do you make the most out of recorded conference content and potentially monetise them to contribute to your organisation’s bottom line. In this session, take a closer look at how to develop the content strategy for your next event, find new ways to measure marketing ROI, and create new opportunities to monetise your conference content.
PCMA’s Event and Education Leaders Tonya Almond and Carrie Johnson will reveal the CL22 design journey from planning through execution. They’ll share how the original experience evolved from the initial plan and touch on health and safety protocols, the PCMA Promenade, education content pillars, and our hybrid experience.
What will sponsors and exhibitors pay for your virtual or hybrid event? How can you maximize the ROI of their sponsorships? Join Meg Fasy as she explains how she creates winning virtual and hybrid event sponsorship packages for the world's leading brands.
If there is one thing the pandemic has taught us it's no matter how prepared you think you are, life can always throw you a curve ball. When live events were no longer an option, many organizations had to figure out quickly how to communicate to their members, customers, and employees in new channels.
In 2022 events will drive the creation of rich digital communities for professionals everywhere. How do you attract an audience to your community? How do you engage them before, during, and after your events? What do successful communities have in common?