at This free webinar is made possible with the support of our sponsor, 360 Live Media and Choose Chicago. Events feel harder right now because they are. Costs keep rising, participation is unpredictable, and the metrics we’ve been using are no longer telling the full story. What’s more, event leaders are being asked to deliver more with the outdated models that
Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences, craft high-impact social media kits, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message.
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
Join Vince Gennaro, Founder and Executive Director of the NYU SPS Lab for Transformative Leadership, for a candid overview of the new Executive Leader Fellowship from PCMA Institute and the NYU School of Professional Studies.
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
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