In-person events are back, virtual events are popping up everywhere. How do you stand out for your potential attendees? Join event marketing expert Jess Hopp as she explains how to infuse storytelling into each step of your event marketing journey.
Content, content and more content. When it comes to event content and information, virtual and hybrid events are a literal gold mine. How do you make the most out of recorded conference content and potentially monetise them to contribute to your organisation’s bottom line. In this session, take a closer look at how to develop the content strategy for your next event, find new ways to measure marketing ROI, and create new opportunities to monetise your conference content.
PCMA’s Event and Education Leaders Tonya Almond and Carrie Johnson will reveal the CL22 design journey from planning through execution. They’ll share how the original experience evolved from the initial plan and touch on health and safety protocols, the PCMA Promenade, education content pillars, and our hybrid experience.
What will sponsors and exhibitors pay for your virtual or hybrid event? How can you maximize the ROI of their sponsorships? Join Meg Fasy as she explains how she creates winning virtual and hybrid event sponsorship packages for the world's leading brands.
If there is one thing the pandemic has taught us it's no matter how prepared you think you are, life can always throw you a curve ball. When live events were no longer an option, many organizations had to figure out quickly how to communicate to their members, customers, and employees in new channels.
In 2022 events will drive the creation of rich digital communities for professionals everywhere. How do you attract an audience to your community? How do you engage them before, during, and after your events? What do successful communities have in common?
Have you faced challenges when it comes to procurement at your events? Or struggle to communicate effectively with them? Join us at this session to unpack the business function that procurement performs and identify the success metrics against which they are measured.
Successful hybrid events prioritize both the virtual and in-person attendee experience, rather than favoring one over another. This requires a unique set of skills that your in-person events team may not possess. Plus, your team can’t be in two places at the same time to manage live speakers, Q&A, sponsors, etc.
Join Destination Cleveland, the Greater Cleveland Sports Commission, the NBA , and the Cleveland Cavaliers for a webinar, “The Making of the NBA All-Star 2022.” This panel discussion will explore the planning process, pandemic-related considerations, and successes of the NBA All-Star 2022 event, which took place in Cleveland in February.
The past year has brought an explosion of different technology tools for event management. As the industry returns to in person and hybrid events it is essential that we take a look at our event technology tools. But how do you know which is the right tool?
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
This will be an interactive session led by the membership chairs of our 17 North American Regional Chapters. New and prospective members will hear an overview of benefits, hear testimonials for their peers, and participate in breakouts for how to best utilize their membership.
To help you prepare for your EduCon 2022 experience, don’t miss this chance to get a sneak peek into the EduCon event strategy, experience design experiments and what to expect at the event.