Spark Lab 2.0

Courtyard by Marriott 165 E. Ontario St., Chicago, IL

Spark 2.0 Lab is where you turn it into structured, repeatable event workflows. In this hands-on, small-group session, you’ll move beyond one-off prompts and apply Spark directly to real event plans, content transformation, and data analysis specifically for the business events industry. 

Spark Webinar Series | Power Up Your Event Operations

Online

Go beyond watching — explore Spark’s most versatile tools. You’ll use Destinaitor to shortlist destinations, compare RFPs and venues, then apply Spark Labs to test influencer briefs, campaign concepts, and program innovations. Leave with a tailored plan that balances marketing reach, audience engagement, and logistical fit.

Destinaitor Webinar

Online

We’re excited to invite you to PCMA’s Destinaitor's webinar.

Spark Lab 2.0

Walter E Washington Convention Center 801 Allen Y. Lew Place NW, Washington, DC, DC

Spark Lab 2.0 invites industry trailblazers to explore bold ideas, experiment with innovative strategies, and spark fresh solutions that will shape the future of business events.

Spark Webinar Series | Build Budgets That Work

Online

Go beyond watching — model event finances live in Spark. You’ll create draft budgets, test “what-if” revenue and cost scenarios, and link budgets back to program and marketing decisions. Walk away with an editable, structured budget that aligns with both event design and business goals.

Spark Webinar Series | Master Your Marketing Engine

Online

Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences, craft high-impact social media kits, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message.

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