Group Business Decoded: How Revenue Managers Think and Why it Matters
Behind every group “yes” or “no” is a revenue strategy
As Instagram continues to evolve, reaching your target audience can feel like hitting a moving target. In this session, Freeman Social Media Manager Hayden Ferrari will unveil the latest insights into the ever-changing Instagram algorithm and share actionable strategies to amplify your event’s visibility. Whether your team is large or small, discover practical tips to
Contracting doesn’t begin with legal language, it begins with clarity. Large‑scale contracting conversations demand alignment and shared expectations long before documents hit the redline stage. This session brings planners and supplier partners together to explore how strategic, well‑defined RFP language influences negotiation efficiency, risk allocation, and the strength of final agreements. Featuring perspectives from hotels,
Spark 2.0 Lab is where you turn it into structured, repeatable event workflows. In this hands-on, small-group session, you’ll move beyond one-off prompts and apply Spark directly to real event plans, content transformation, and data analysis specifically for the business events industry.
PCMA APAC has officially confirmed that the Convening APAC 2026 conference will take place from 12-14 April, 2026, at Marina Bay Sands in Singapore.
Go beyond watching — explore Spark’s most versatile tools. You’ll use Destinaitor to shortlist destinations, compare RFPs and venues, then apply Spark Labs to test influencer briefs, campaign concepts, and program innovations. Leave with a tailored plan that balances marketing reach, audience engagement, and logistical fit.
Join us for an afternoon of learning and networking at the NYPCMA Spring Program: Leading Across Generations. We will explore how events can foster deeper connection, stronger communities, and a more inclusive future. Our speaker is Phil Putnam, an executive leader-turned-speaker and author whose work on employee motivation and cross-generational leadership has fueled success for many of the
April 15, 2026 Location: Kansas City Airport Marriott 775 Brasilia Avenue, Kansas City, MO 64153 Partners in Place: How to Collaborate with Cities to Deliver Better Meetings Description: Successful meetings don’t happen in isolation, they are built through strong partnerships with the cities that host them. From destination marketing organizations and
Join us in Denver at Dry Clean Only for a thought-provoking session on leading through pressure. Designed for event professionals, this program explores how to stay grounded, focused, and effective when it matters most. Walk away with practical strategies you can put to work right away.
Join us for Accessibility Exchange, a monthly online discussion space dedicated to advancing accessibility in the events industry.
This year, PCMA Northern California Chapter is coming together with Society for Sustainable Events (SFSE) in support of Earth Day and SF Climate Week. Our industry has influence. Our gatherings have impact. And when we align around collective action, we can move the needle. Together with fellow Northern California association chapters, enjoy a reception and lunch with Bay Area Who’s Who and celebrate a PCMA Pillar Award honoree, while we focus on something bigger than ourselves.
PCMA/CEMA Member’s Only Networking Happy Hour Chotto Matte – 50 O’Farrell Street, San Francisco April 22, 2026 4:30pm – 6:30pm PST Join us for an exclusive evening of connection with your fellow PCMA Northern California Chapter members at Chotto Matte following BAMID! We’re bringing our community together for a relaxed, members-only networking reception designed to
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