DES Course | Module 2 | Expert Hour

This is the recording of the most recent DES Module 2 Expert Hour.
Course content is proprietary to PCMA and not for distribution to anyone other than the course participant.

The learning objectives for this module are:

• Business planning is a critical component of your digital event, and your project charter helps align your event with your organization’s priorities.
• Monetization is more than just revenue, it is your desired outcome of an event or program.
• Consider the many options available for monetization, including registration, content, sponsorships, brand extension, lead generation, and lead scoring.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

• Duration: 00:58:02
• Date: 10/14/2021
• Speaker:
       

CMP Certification

• EIC Status: Approved
• CMP-IS Domain: D. Financial Management
• Clock Hours: 1.0