There’s a new way to customize your Convening Leaders experience this year.
Uniquely designed Content Studios are immersive-learning environments created for education, interaction, and experience in specific program topics — from events strategy to the hottest trends in the industry. Studio experiences are designed to spark conversation, showcase innovation, and create “wow” moments that can foster emotion and connection.
Each built with fitting AV, food and beverage, décor, and activities, the studios aim to create better experiences by designating specific content-themed areas within the event environment.
“Instead of having a traditional event environment with content themes represented everywhere, this gives participants the opportunity to better customize their experience and move about the environment with more ease and intention,” said Carrie Johnson, senior director of education for PCMA.
“Also, this allows PCMA to demonstrate the use of these rooms as sponsorable assets,’’ Johnson said. “We are aligning the themes of the studios with sponsors who want to be recognized along with specific topics relating to their businesses.”
Ascent is PCMA’s initiative to make the industry a beacon for inclusion and diversity. Learn here how to make workplaces and events open and welcoming.
Audience Acquisition and Engagement Studio
Attend sessions focusing on identifying and attracting the right audience and serving those attendees in relevant and effective ways.
Business of Events Studio
Get tips in this track on effective budgeting, contract negotiations, and sponsorships and partnerships.
Select from hands-on sessions covering multiple topics including design thinking, crisis management, and strategy and branding.
Event Strategy and Design Studio
Explore design thinking, insights into human behavior, and audience acquisition and retention.
Take a deep dive into what’s new, what’s next, and what matters in the business events industry.
Learn what it takes to become an impactful leader in the business events industry.
Use calming scents, a meditation zone, and even treadmills to gain insights into how to embrace a healthy lifestyle for your mind, body, and soul.
Explore strategies for creating results through podcast production, content marketing, and social media.Explore strategies for creating results through podcast production, content marketing, and social media.
Trending Now Studio
Stay on the cutting edge. Be inspired by the latest trends pushing business events to bold, new places.
Convene content partner Ascent wrote this story.