Secrets To Crafting Extraordinary Experiences

The College of Extraordinary Experiences “is a designed experience journey that aims to equip participants with the mindset, insights, and network to step in the Experience Economy and design something truly extraordinary.” University professors, retailers, game developers, filmmakers, artists, storytellers, marketing agencies, and event planners all have participated in the four-day workshop at the college, which is housed in a castle in Poland. In this session, two experience designers will share what they learned at the college’s workshop to help participants craft their own extraordinary event experiences.

January 8, 2019 - Video

Build Ground-breaking Communities with Behavior-Changing Experiences

The Berlin-based Falling Walls exemplifies this notion of creating a forward-looking international community and an atmosphere that encourages participants to join in tackling the “next walls to fall”. You'll take away lessons from this unique conference on how to create experiences that inspire meaningful exchange and enable breakthroughs in any industry.

January 8, 2019 - Video

Increase Data Privacy & Elevate Experiences with Blockchain

Most companies fiercely guard their data facing the challenge of keeping it secure and compliant with privacy laws all alone. Cutting-edge industries are embracing blockchain technology as a way to optimize and safeguard their data across shared networks. Blockchain evangelist Sam Radocchia will share how this has transformed the business world before discussing its impact on business events with an esteemed industry panel.

January 8, 2019 - Video

Beyond the Spend: Does Your Event’s Economic Impact Matter?

The Events Industry Council and Oxford Economics reported meetings, conventions, and trade shows collectively contributed $845 billion in business sales and $104 billion in federal, state, and local taxes to the U.S. economy in 2016. The power of the industry is clear, but evaluating the contribution of an individual event poses a challenge for many business event strategists. This session will define the economic impact of events and provide suggestions for how business event strategists can use this data to drive both internal and external communications.

January 8, 2019 - Video

The Believability Crisis – How to Build Trust and Stand Out

We are living in a time when it is harder to earn trust than ever before. People skip ads, doubt brands, and disagree on what the “facts” actually are. So what does it take to build trust during this believability crisis? Rohit Bhargava will reveal the five fundamental secrets to standing out as real, human and trustworthy in a skeptical world. Whether you are trying to inspire your team, expand your event's reach, change the way you tell your brand story, or drive more brand loyalty, building trust is key.

January 8, 2019 - Video

How to Design Events Worth Binge-Watching

In this TV binge era, it’s not hard to imagine providing an abundance of content from your annual events that your followers could devour in one sitting, one “episode” after another. This session will explore how you can strategically bundle the content you already own into a binge-worthy block your audiences can consume at their own pace.

January 8, 2019 - Video

Thought Leadership Conversation: Creating Opportunities for Inclusive Cultures

When it comes to diversity and inclusion, we all have a seat at the table to make a difference in creating inclusive cultures that empower everyone. Join us for this dynamic roundtable conversation where inclusion strategists from various perspectives explore key issues, challenges, and opportunities to advance our organizations and the business events industry.

January 8, 2019 - Video

Improve Your Results with Radical New Strategy

It takes a radical new approach, and a certain amount of risk, to stand out from the crowd. In this session, we’ll examine companies that are doing things differently and explore common elements you can employ to do the same for better business outcomes. With smart strategy, radical innovation can give you the competitive edge you need.

January 8, 2019 - Video

Lifting People Up: The Power of Recognition

People are the heart and soul of every organization. Discover how to get the most out of your teams and give them the most in return. You’ll walk away with game-changing ideas and tips that will motivate you to listen carefully, trust respectfully, and praise authentically. With these new skills, you will begin to foster a culture of innovation and shared leadership.

January 7, 2019 - Video

How To Improve Your Action Plan Once You Experience A Crisis

Having a crisis action plan to help your event management team address a sudden, significant, and negative situation is not only a recommended best practice, it’s essential for your employees, participants, reputation, finances, and peace of mind. But a blueprint for managing a crisis is just that — until you actually experience the crisis. Senior event planners who have come through crises with a new respect for action plans and a clear understanding of how to make them better will share their experiences in this session.

January 7, 2019 - Video

Mixed Marketing: Create Winning Campaigns with Physical-Digital Combo

More often than not at hybrid meetings, an invisible line divides physical attendees from online participants. What can digital event strategists do to unite the different types of audiences to enhance all their experiences? In this session, we’ll venture into marketing and engagement platforms that can help you create a more impactful blend of physical and digital marketing that will extend every aspect of event engagement.

January 7, 2019 - Video

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