Webinar: Behind the Scenes: 2018 Convening Leaders LIVE
Go behind the scenes in this webinar with PCMA to find out how they pull off a successful live stream event during their largest face-to-face meeting each year, Convening Leaders.
Industry Content & Media
CL18 Tech Spots – close the gap
Covering the hospitality, meetings and trade show industries, close the gap is changing the way we think about effective marketing communication.
13 Questions for Deborah Sexton
As the CEO of PCMA prepares to leave the organization after 13 years, she looks back on her best memories, her favorite Convening Leaders speakers, her imaginary country band, and what’s next for her career.
A Digital Deep Dive With Freeman’s Richard Maranville
As event organizers continue to explore new data and technology solutions, Freeman’s chief digital officer offers insights.
PCMA Business School: Innovate Through Improvisation
In this interactive talk, Natalie Nixon will explain how borrowing from the complex system of jazz music can shine light on practical ways to innovate from the inside-out in an organization.
Rise of the Event Cyborg
Part (ro)bot and part human, the event professional of the future needs to balance the digital with face to face in order to communicate effectively with participants of experiences.
New European Union Data Privacy Laws Could Cost Your Company Money
If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable.
Thought Leader: Solving Problems Using Illusion & the Power of Perspective
Entrepreneur and award-winning magician Vinh Giang will perform several illusions, then invite you to offer your thoughts as to how he did them.
DEI: Score Enviable Event Participation the eSports Way
Learn how the events industry can pull insights from the eSports world to better meet the needs of our participants.
BIO International Convention: The Art & Science of Business Intelligence
This case study reviews how BIO increased partnering, revenue and participant engagement through strategies in digital and data analysis, all the while learning a valuable lesson in the balancing of creative ideas with the science of data-driven initiatives.
Amplify Your Event Design by Taking Cues from City Planning
Learn how strategies behind city planning can be applied throughout all aspects of your program, from engagement to networking.
The Future of Feedback: What Events Can Learn From Yelp
Join John Carroll, Manager of Business Outreach at Yelp to learn how to earn feedback, embrace it, and incorporate your findings it into your meeting planning and execution.