Getting the Band Back Together at PCMA EduCon

Author: David McMillin       


Ciaran Gribbin (left), former singer for INXS and founder of Rock and Roll Team Building, will present on the Main Stage in June at PCMA’s EduCon.

The speakers who have appeared on the PCMA Education Conference stage in the past have come with impressive resumes. But the closing Main Stage presenter’s background at this year’s event, June 25–28 in Los Angeles, is a bit out of character for even this business event, which is known to take risks: He’s a rock star. Ciaran Gribbin, a Grammy-nominated songwriter and the former singer of INXS, will send attendees home with rock and roll songs playing in their heads.

It’s not simply a concert, though. Gribbin is the founder of Rock and Roll Team Building, and he uses his deep roots in songwriting and performing to give conference-goers a new appreciation for the spirit of working together. Even those who haven’t seen Gribbin on stage at the helm of INXS are likely to be familiar with his creative energy — he’s co-written songs for Madonna and acclaimed DJ Deadmau5, along with working with such other stars as U2, Al Pacino, and Paul McCartney.

Gribbin will bring those talents to bear with PCMA attendees, who should be ready for their own onstage debut in the high-energy closing session.
“We wanted to offer a twist on the traditional approach to team-building,” said Kara Brockman, CAE, DES, education manager at PCMA. “The collaborative elements of writing and performing songs will give all attendees a new appreciation for the power of bringing different minds — and in this case, voices — together to create something new.”

The Opening Acts

The program leading up to Friday also will be in tune with the audience, as PCMA turns up the volume on some of the most important trends reshaping business events. Here’s a look at some of the stand-out breakout sessions from the schedule:

  • Hard Data on Room-Booking Behaviors: A deep dive into research uncovered by PCMA Foundation, Hilton Worldwide, and NYC & Company on how attendees make decisions about their housing.
  • PCMA and Marriott on the ‘Future of Meetings and Events’: An examination of five key trends that will impact the future of attendee experiences.
  • Conduct Site Visits Without Leaving Your Office Using AR: A look at how this emerging technology will help organizers make the site-selection process more efficient while saving money.

To learn about the other speakers and sessions on the agenda in Los Angeles, visit the PCMA EduCon site.