Planners said they are leaning into data and ROI-driven decision-making, trying out new pricing or revenue models, reworking events to be more localized or segmented, and reorganizing internally to meet current and potential future challenges head on.

What’s Next?

How planners who participated in our annual Meetings Market Survey are bearing up in an uncertain geopolitical and economic environment and what they think the new year will bring.

Asking the right questions on surveys is the key to collecting actionable data.

Post-Con Survey Redo

What questions to ask — which ones to avoid — to increase your chances of getting the highest number of responses that yield insights.

New survey data from American Express suggests that sustainability plays a supporting role, rather than a starring role, in business events.

Have We Moved the Sustainability Bar?

According to AmEx Global Business Travel’s 2026 Global Meetings & Events Forecast, planners recognize that their attendees expect their events to be sustainable. But how are they delivering on that expectation?

Room block poachers, pirates, and scammers are consistent sources of frustration for those in the business events industry.

Pirates and Poachers Persist

A recent post on the PCMA Catalyst community resurfaces the problem of third-party housing scammers — an age-old events industry issue.

Zanny Minton Beddoes will present the opening keynote, “Shifting Markets, Smarter Strategy: The Global Economic Outlook in 2026,” on the Main Stage at Convening Leaders on Monday, Jan. 12, in Philadelphia.

Joining the Dots With Zanny Minton Beddoes

Ahead of her Main Stage opening keynote at PCMA Convening Leaders 2026, Jan. 11-14 in Philadelphia, The Economist Editor-in-Chief Zanny Minton Beddoes spoke with Convene about three global revolutions reshaping our world, why in-person events matter more than ever, and how to navigate an environment defined by uncertainty.

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