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How to Engage Next-Gen Members
Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.
How One Event Company Leveled Up Its Exhibitor Sales Strategy
At an ECEF session, the president of the Americas at Reed Exhibitions shared how the pandemic forced the company to change the way it provides value to exhibitors, which starts with its new approach to hiring and retaining sales talent.
Where the Top Conventions Meet
Simpleview and Destinations International have published a new report that analyzes where and when the top 250 rotating conventions in 2023 have met or will meet, based on the MINT+ database, a shared repository of information on organizations and their meetings and events.
Want to Future-Proof Your Events? Delight a Gen Z Audience.
Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.
International Marketing in a Post-Pandemic World
Three practical ways to adapt your marketing to international audiences in a changing global environment.
A Fresh Crop of Exhibit Managers
The results of a recent survey among 1,500-plus exhibitors/sponsors presents a “once-in-a-lifetime opportunity” to make brand-new exhibit managers fans of the events industry, said ECEF’s Sam Lippman, who offered additional insights about the state of the convention industry at his recent Exhibition & Convention Executives Forum (ECEF).
Why Future Event Planning Will Include Sustainability by Design
This year, PCMA created a standalone full-time position for the first time: head of global sustainability, recently filled by Carolina Goradesky. Convene spoke with her about debunking sustainability misconceptions, and how to move from fear into action.
4 Ways to Help Attendees Navigate Your Event
For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program.
5 State of the Business Events Industry Insights
Freeman’s Ken Holsinger and PCMA’s Howard Givner shared data-driven information about what event attendees, sponsors, and exhibitors want during a recent EduCon session.
Learn How to Use AI Tools, Creativity Expert Says
Musician David Usher, founder of the artificial intelligence creative studio Reimagine AI, showed the PCMA EduCon 2023 audience how human creativity and AI can work together.
The Power of Asking Questions
At an EduCon 2023 Business School session in Montréal, the University of Texas’ Gaylen Paulson shared a proven strategy for becoming an expert in one’s field.
Why Event Organizers Need to Be Aware of Transgender Attendees’ Event Journey
In a PCMA EduCon panel moderated by Glenn Stress, vice president of global B2B events and programs for Marriott International, a gender-diverse panel discussed barriers that members of the LGBTQ+ community face when traveling to events.