split screen of man and woman speaking separately

Unlocking the Power of Personal Leadership in a Hybrid World

Being a “good leader” is no longer enough, say authors Laura Gassner Otting and Riaz Meghji, who spoke at this year’s PCMA Foundation Partnership Summit in Panama City, Panama. Here’s what they say you should aim for instead.

Woman smiling in front of bookcase with Nobel Prize image superimposed at end of photo

Making Flexible Work Pay Off for Women

Harvard University’s Claudia Goldin, the winner of this year’s Nobel Prize for economics, links the gender pay gap in the workplace to time pressures on women with children. How does that play out in the business events industry — and what can our industry do to help narrow the pay gap in other sectors?

promo on wall near women's restroom with sign saying "you gotta go" to Educon

Time to Audit Your Sponsor Offerings

A number of associations have found a lag between their annual convention attendance, which has recovered since the pandemic, and exhibit space sales, which have not. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. 

Meeting terms word cloud

The New Language of Events Spoken by Today’s Audiences

Commonly used industry terms like “hybrid” and “plenary” aren’t resonating with event attendees, and some terminology even makes attendees cringe, according to a Freeman analysis. Here’s how to replace traditional industry lingo with words that today’s audiences want to use so we can better engage them.

streaming studio where business event is being filmed

Keeping Digital Events Relevant

Some event management students in professor's undergraduate class believe that virtual events are "outdated." PCMA's Catalyst Community offered their ideas on how he could dig deeper for more insight.

3 women speak in from of screen with words overall event strategy on it

How to Think Like an Event Content Strategist

What’s the first thing event content strategists need to do? According to speakers at a recent CEMA Summit session, you need to define your scope, because event content can encompass everything from signage to main stage messaging.

gray haired man speaking with hands up

How to Make Connections at Events, Work, and in Life

Whether at events or daily interactions at work, it’s not always easy to make meaningful connections, says Riaz Meghji. Here are some of his pointers for fostering conversation among colleagues and event participants — and why we need to get better about being bored.

grandparents holding child and newborn

What Motivates Older Workers?

As the business events industry — and the workplace as a whole — struggles with staffing shortages, the need to recruit and retain older workers is critical. Some companies are introducing a new perk specifically for that demographic.

female robot looking over panel discussion on stage at convention

Why Generative AI Can’t Replace Event Organizers’ Jobs

A recent analysis of the kind of jobs most likely to benefit from — rather than be threatened by — generative AI reads almost as if the World Economic Forum lifted it from a business event strategist job description.

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