Help Out Your Exhibitors

The Exhibitor Advocate recently released its 2023 Annual Survey of Exhibition Rates. This report compares material handling, labor, and equipment costs across 24 major U.S. destinations. Here are two takeaways you should consider.

taylor swift on jumbotron in football stadium

Lessons in Event Marketing From Taylor Swift

Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.

Moving Your Meeting Amid Rising Reproductive Rights Concerns

Post Dobbs decision, the destinations where the Society for Maternal-Fetal Medicine can safely meet have dwindled to a select few. Here’s how the association has navigated increasingly tricky legal contracts, member dissonance and advocacy, and the difficult decision to relocate the meeting at the last minute.

Survey Explores Speaker and Planner Dynamics

The “2024 Speaking Industry Benchmark Report” offers insights into the current state of the relationship between planners and speakers — and how speaker selection factors into an event’s success.

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA