Nelson’s startup, SoulTour, is a technology and media platform for upliftment and spiritual well-being. She is the author of three books, including Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers by Helping Them Get Healthier, Wealthier, and Wiser. Previously, Nelson was chief marketer of MyFitnessPal. She recently was named by Business Insider as the No. 1 woman Silicon Valley tech companies should be naming to their boards.