The Luminaries series is part of the PCMA Convene Ascent initiative, which seeks to promote inclusion and diversity across the business events industry.

Ascent: Cheryl Richards Shares What VisitDallas Does to Embrace Diversity

As events strive to welcome all kinds of attendees, host destinations play a crucial role. Learn how Richards, profiled in an Ascent Luminary video, and VisitDallas, the video series sponsor, have been pioneers in the process.

November 6, 2018

Ascent: Why Inclusion Is the Key Ingredient for Innovation

Learn about how inclusivity paid off for SAP from Anka Wittenberg, one of PCMA’s Ascent Luminaries, a video series made possible by VisitDallas.

October 22, 2018

Ascent: Why Diversity ‘Is Not a Numbers Game’

In the second Ascent Luminaries video, made possible by VisitDallas, AVIXA CEO David Labuskes talks about his company’s anti-harassment event policy.

October 12, 2018

Ascent: Building relationships and boosting the next generation of business events

Spotlighting professionals making a difference in the business events industry, PCMA launches its Ascent Luminaries video series with Jenny Abreu of Forever Etched Events.

September 24, 2018