Webinar: Building Change-Agent Events – Part 1


Have you ever applied what you learned at a meeting or event that resulted positively in your organization, company or community? There are many people who have, which is why the meetings and events industry can have a significant impact on the world. Whether large or small, building impactful, change-agent events starts with a defined strategy, mission and purpose as well as incorporation of the five senses. This two-part series will explore how a public-private partnership built a series of symposiums to create demand for their research and strengthen their industry leadership.

Learning Objectives:

  • Explore the importance of defining the mission and purpose
  • Identify factors in choosing the right partners
  • Define how the venue and format can breathe life into the event

Click here to watch Part 2.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:51:19
  • Date: 02/13/2018
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0

Related Posts

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.