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How One Destination Is Catering to Chinese Attendees
As Chinese business professionals consider registering for conferences in the U.S., this DMO is piloting a program using the platform they use in their homeland.
How to Address the Events Industry’s Action Problem
Millions of people go to conferences and events each year, but many fail to do anything with their new knowledge and new connections when they return home.
What It Takes to Attract Innovative Events
Cologne Tourist Board Director of Conventions and Marketing Stephanie Kleine Klausing talks about why creative events like the Pirate Summit are at home in Cologne.
Working for the Greater Good
Events Travel Asia Group’s founding CEO Max Jantasuwan reflects on the importance of volunteering to push Thailand’s events industry forward.
Get Emotional: How to Engage the Senses at Events
Tap into the human experience by creating event activations that directly affect a range of senses, like taste, smell, and touch.
What Distinguishes Leaders From Managers?
The CEO of Uber believes there’s a difference between being someone’s boss and being a real leader — and he sums it up in one word.
Last-Minute Decisions That Work in a Conference’s Favor
Many event organizers aim to have all the speakers and topics on the program confirmed months in advance, but one organization deliberately waits to finalize all those details until two weeks before attendees arrive.
‘Open up to Innovation’
Adam Kingl, London Business School’s executive director of thought leadership, executive education, gives a preview of his talk at IMEX’s EduMonday PCMA Business School.
Is Facebook a Tech or Media Company?
We call it social media, but Facebook, currently under scrutiny for its role in the Cambridge Analytics data access scandal, calls itself a tech company. So, what’s the truth and what does it have to do with the business-events industry?
‘Avoid a Mad Scramble’
In anticipation of the General Data Protection Regulation laws (GDPR), Singapore Association of Convention & Exhibition Organisers & Suppliers President Janet Tan-Collis highlights the importance of data protection in the events industry.
Commonwealth Games in an Uncommon Location
One of the world's largest events is taking place right now.
Will ‘Air Venues’ Become the Next Big Thing?
The next wave of special-event venues will have no walls, but plenty of Instagram-able moments.