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Convening APAC 2027
PCMA APAC has officially confirmed that the Convening APAC 2027 will take place from 18-20 April 2027, at Marina Bay Sands in Singapore.
Convening APAC 2026
PCMA APAC has officially confirmed that the Convening APAC 2026 conference will take place from 12-14 April, 2026, at Marina Bay Sands in Singapore.
PCMA APAC Lab, Singapore | Supercharge Your Workflow with Generative AI
The marketing and events landscape is being fundamentally reshaped by Generative AI (GenAI). Repetitive, time-consuming daily tasks—from drafting a dozen social media captions to summarizing event survey feedback—can now be completed in minutes, not hours. This Lab is designed to equip marketing and event professionals with both the knowledge and practical skills needed to integrate Generative AI into their daily workflows. Through a combination of industry insights, live demonstrations, and hands-on exercises, participants will gain strategic understanding and technical proficiency to enhance productivity, creativity, and overall effectiveness.
PCMA APAC in collaboration with WE2025, Future in Motion: Digital Trust in the Age of AI
This session explores how organisations can build a responsible digital culture that protects data, respects privacy, and strengthens brand integrity in an increasingly interconnected world.