Elaine Hendricks

Elaine Hendricks is Founding Partner of Prism Advisory Group.

Elaine has been passionate about problem-solving and uncovering insights through research for more than 25 years.

Elaine is a founding partner with the Prism Advisory Group and directs and manages the firm’s research practice. She has conducted research on behalf of some of the most recognizable names in travel over the past 15 years, and prior to that, she was Director of Global Research and Strategic Marketing at Best Western International. She has broad experience in both qualitative and quantitative research.