Immigration policies. Artificial intelligence. Social unrest. Sustainability.
These are just some of the internal and external pressures affecting Europe’s business events industry. Europe’s Future as a Destination for Meetings and Conferences examines global competition and technological trends affecting the region. The report also analyzes Europe’s medium- to long-term market potential as a destination for business events and is designed to help support organizers in assessing global trends and identifying potential challenges.
Related content: New Study Spotlights How Socio-Political Changes in Europe Impact Events
PCMA collaborated on this project with the Strategic Alliance of the National Convention Bureaux of Europe, a group of nine highly-regarded organizations throughout Europe.
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