PCMA’s Digital Experience Institute Unveils The Power of Digital Events White Paper


PCMA’s Digital Experience Institute [DEI] announced today the publication of their The Power of Digital Events white paper, supported and sponsored by Freeman.

This comprehensive white paper examines the power of digital events in 2017, which includes insights into adult learning, virtual and hybrid events as an engagement strategy, and the value of second screen technology. The paper also includes an overview of PCMA case studies, highlighting return on investment (ROI) and return on engagement (ROE) hard data over the organization’s six years digital event and engagement strategy.

PCMA’s data included in this report proves that a long term digital event strategy delivers both exponential revenue and engagement from audiences. “The emergence of live streaming and digital events has significantly shifted how participants engage with our organization,” says Deborah Sexton, PCMA President and CEO. “Our goal in transparently sharing PCMA’s six years of results is to assist those organizations, who desire to expand and enhance their engagement strategies, build a business case for digital events.”

“A digital engagement strategy is crucial to any brand experience,” says Larry Luteran, EVP & Chief Sales Officer, Freeman AV. “As we see the shift from meeting ‘attendee’” to meeting ‘participant’ it puts a premium on the need to capture and sustain the audience in creative and collaborative ways. Virtual and online events offer marketers a strategic approach to increase and sustain engagement and ultimately drive ROI.”

Additionally, DEI’s findings include eight valuable lessons learned throughout PCMA’s six years of tracking and evaluating its digital event results.

Through sponsorship by Freeman, event professionals can receive complimentary access to The Power of Digital Events white paper here.

About Freeman

Freeman is the world’s largest brand experience company. We help our clients design, plan and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S. For more information, visit www.freeman.com.


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

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