PCMA Provides New Insights to Support Australian Business Events Recovery and Growth

New partnership includes session for planners at Get Local 2021 on Future of Business Events

In order to help accelerate the recovery of the business events industry in Australia, Professional Convention Management Association (PCMA) will deliver an educational session for event planners at Get Local titled: The Future of Business Events – Beyond COVID-19. The session will take place 2.40pm-3.25pm on Friday 30 July, The Gallery, ICC Sydney.

Karen Bolinger

Karen Bolinger

PCMA APAC research shows us the importance of building confidence among the broader business community to ensure that hosting events is not only safe but a benefit to their business,” said Managing Director of PCMA APAC Karen Bolinger.

The session’s content is built on a joint white paper by the Singapore Tourism Board (STB), PCMA and UFI on combined insights as well as voices from various global business event professionals. Karen Bolinger will present findings and case studies from the paper to inspire industry stakeholders to reimagine the way they do business and prime themselves for recovery and emerge stronger from the pandemic.

“We’re delighted to work with Donna Kessler and Gary Bender at Get Local – The Meeting Place, the year’s first in-person industry expo in Australia. There is pent up demand from the industry. We are ready to meet, connect and learn and this will be a great opportunity to do this,” said Karen Bolinger.

“PCMA is a world leading professional development association with events planners as their core members. It is a true community where they build skills, exchange best practices, and connect with peers. Get Local 2021 is thrilled to have them as a key part of our education program this year. Their knowledge, expertise and network will add significant value to our show,” said Donna Kessler, Get Local Director.

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

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