PCMA President and CEO unveils new vision and European plans at IMEX in Frankfurt 2018


New PCMA President and CEO Sherrif Karamat will discuss his vision for the organization and the business events industry, including engagement in Europe, at IMEX in Frankfurt.

Karamat will talk about Ascent, PCMA’s new initiative to promote an inclusive business culture aimed at educating and empowering business events strategists globally. He will invite fellow CEOs to join him in signing the Ascent CEO Promise, a commitment to creating and maintaining truly inclusive workplaces.

“This year PCMA is focusing not only on excellent educational content but also on being true leaders in the business events community,’’ Karamat said. “We want to expand our horizons, to empower our team to build a bold and fearless culture, where people are encouraged to experiment and find the possibilities that can emerge from a vision shaped by purpose.”

Karamat will moderate a panel discussion at IMEX in Frankfurt on Monday, May 14, entitled Women in the meetings industry – at eye level with men? The panel is part of the newly launched She Means Business conference for meetings and events strategists, looking at the critical issues facing women in the meetings industry. It was created by IMEX Group in partnership with tw tagungswirtschaft magazine.

PCMA activity in Europe

PCMA’s outreach in the region continues to grow. Its second European Influencers Summit opens for registrations in May. The event, in Seville, Spain on September 23-25, invites CEOs and other senior professionals from across Europe to an interactive program centered on embracing disruption and unconventional thinking in the digital age.

Under the leadership of Luca Favetta, Regional Business Director, EMEA, PCMA’s European Advisory Board will guide the rollout of PCMA educational products and services for the business events industry in the region. New board members in 2018 are Chantal Van ES – Head of Sibos, SWIFT; Andrea Faflikova – Regional Senior PR & Event Manager, The LEGO Group and Alessandro Cortese – CEO, ESTRO.

Building on its successful Knowledge Exchange series (regionalized platforms of senior-level education), PCMA launched the 2018 program with two topical sessions in Barcelona and Madrid last month, focusing on safety and crisis communication. PCMA will hold three additional sessions this year in London and Barcelona at IBTM World.

PCMA will also host two educational sessions at IMEX in Frankfurt. A May 14 program, part of IMEX Business School, will look at how companies, particularly in Europe, have successfully challenged and disrupted their own strategies to change their business models. The second session, on May 15, in partnership with IAPCO, will explore the impact of participant engagement on brand loyalty.

For more information, join PCMA team members and Karamat for coffee on Wednesday, May 15 (09:45 – 10:30) on stand C260 at IMEX in Frankfurt.

IMEX takes place at Messe Frankfurt May 15 – 17, 2018.


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.