PCMA and EMA unite to deliver Spanish editions of Knowledge Exchange


PCMA (Professional Convention Management Association) are teaming up with EMA (Event Management Association) to deliver its first regional Knowledge Exchange of 2018. The events will take place in Barcelona and Madrid and will provide a group of local business event professionals the opportunity to exchange insights on event safety and crisis communication.

The morning sessions will bring Spanish corporate business events strategists, including EMA members, together at Vincci Bit Barcelona on 25th April 2018 and Melia Madrid Serrano on 26th April 2018. Participants unable to attend can join a webinar focusing on these most pressing industry topics in the coming weeks.

From operational measures to communication with stakeholders, the group will hear peer case studies and come away with a checklist on communication tips to deploy before, during and after a crisis scenario. The sessions are led by Nick Willis, EMEAR Regional Security Manager, CISCO System and Luca Favetta, Regional Business Director, EMEA, PCMA.

Nick Willis, EMEAR Regional Security Manager, CISCO System, said: “I am looking forward to mediating this candid and invaluable conversation on event safety and crisis. In this day and age, it is crucial for business events professionals to get together and share their experiences on preparing for and dealing with unexpected situations at their events. The aim of the sessions is to make sure participants are ultra-prepared for the absolute worst, and we’ll ensure they take away best practices to the workplace and boost their confidence in facing a potential crisis.”

Luca Favetta is leading PCMA’s focus on the education needs of business event professionals in Europe. Building on the success of last year’s Knowledge Exchange series, PCMA will kick-start its 2018 programme in Spain with these two sessions.

Luca Favetta, PCMA Regional Business Director, EMEA, said: “It is essential that business events strategists are prepared for the unexpected and that they have a clear strategy in place. We are looking forward to bringing our Knowledge Exchange to Madrid for the first time and Barcelona for the second time, particularly the sessions on crisis management as it’s a subject you can never be too educated on.”


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact:

Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA educates, inspires, and listens, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.