PCMA, MARINA BAY SANDS AND SINGAPORE EXHIBITION AND CONVENTION BUREAU SIGN MOUs TO ANCHOR THE BUSINESS OF EVENTS IN SINGAPORE THROUGH 2027

CHICAGO, ILLINOIS – PCMA signed two memorandums of understanding (MOUs) with Singapore Exhibition and Convention Bureau (SECB), a part of the Singapore Tourism Board (STB), and Marina Bay Sands respectively, to anchor PCMA’s Asia Pacific (APAC) signature conference, The Business of Events, at Singapore’s iconic Marina Bay Sands through 2027. The MOUs were inked during Convening Leaders 2025 in Houston, Texas.  

“PCMA remains focused and committed to the advancement of the global business events industry, and the professional development of the APAC community,” said Sherrif Karamat, CAE, President and CEO, PCMA and CEMA. “Singapore, as a country, is well positioned in the region and globally with a strong focus on innovation and leading practices – elevating the business events industry and upskilling the global workforce in the business events space.” 

“We are proud to partner with PCMA to anchor and grow their Asia Pacific Conference – The Business of Events – in Singapore. This underscores our commitment to fostering global collaboration and advancing the business events industry. PCMA’s trust in Singapore reinforces our city’s position as a Global-Asia node for business, where innovation, sustainability and networks converge. We look forward to welcoming the global business events community to our vibrant city.” said Dr. Edward Koh, Executive Director, Conventions, Meetings and Incentive Travel, SECB. 

Making Marina Bay Sands the host venue is a natural synergy of PCMA’s and the integrated resort’s common vision and goal to continue shaping and delivering world-class events. “As our partnership deepens, we are proud to continue being the home for this signature conference and look forward to working closely with SECB as well as PCMA to showcase our world-class venue and create unforgettable memories for all participants,” said Ong Wee Min, Vice President, Sales & MICE, Marina Bay Sands.  

The Business of Events conference is PCMA’s flagship event in the APAC region, convening global business events strategists. The three-year partnership will further solidify PCMA’s growth and commitment throughout the region and provide a purposeful platform for impactful knowledge sharing and industry advancement. 

The Business of Events will take from 13-15 April 2025. For more information and to register, visit https://www.pcma.org/apac/thebusinessofevents/  

For media inquiries from the Americas, APAC, EMEA and LATAM, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About Singapore Exhibition and Convention Bureau 

The Singapore Exhibition and Convention Bureau (SECB), a part of the Singapore Tourism Board (STB) is the lead development agency for tourism and business events, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Visit STB at www.stb.gov.sg or www.visitsingapore.com/mice. 

About Marina Bay Sands  

Since its opening in 2010, Marina Bay Sands has stood as an architectural marvel and the crown jewel in Singapore’s skyline. Home to the world’s most spectacular rooftop infinity pool and approximately 1,850 rooms and suites, the integrated resort offers exceptional dining, shopping, meeting and entertainment choices, complete with a year-round calendar of signature events.  

Marina Bay Sands is dedicated to being a good corporate citizen to serve its people, communities and environment. It drives social impact through its community engagement programme, Sands Cares, and leads environmental stewardship through its global sustainability programme, Sands ECO360. For more information, please visit www.marinabaysands.com