Based on research and input from global stakeholders, PCMA’s plan will help the business events industry safely conduct business and thrive in the “next normal”
CHICAGO, Illinois, USA – Today PCMA announced the next steps in its global business events industry recovery plan – Recovery Discovery – at a series of digital broadcasts in Asia Pacific, EMEA and the Americas. The announcements provide PCMA members, partners and business event stakeholders all over the world with new opportunities to gain actionable insights and community connections that will help them be successful through the pandemic and beyond.
“PCMA is making bold moves to help our audiences – from business event strategists to destination marketing organizations to premier venues around the world – design strategies to regain lost ground and gain new footholds,” said PCMA president and CEO Sherrif Karamat, CAE. “We are in the business of human connections and today we are needed more than ever. Regardless of the channel, no one is better equipped than our industry to ensure that people with ideas and perspectives can safely connect.”
Among the announcements shared on the PCMA Digital Broadcasts: