PCMA increases education, outreach opportunities in Europe

Programming for 2019 includes sessions in U.K., Spain, Belgium and Switzerland

PCMA is significantly expanding education opportunities throughout Europe in 2019 as the respected association of business events professionals continues its commitment to be the global platform for the business events industry.

In addition to its annual European Influencers Summit and Knowledge Exchange programme, PCMA will continue collaborating with other industry associations as education partners. PCMA is organizing, for the third consecutive year, education sessions for the European Association Summit (EAS) 28 Feb. to 01 March in Brussels.

“We have a long-standing reputation of delivering high-quality educational content and networking opportunities that business events professionals seek so we are excited to offer even more programmes throughout Europe in 2019,” said Luca Favetta, regional business director for PCMA’s EMEA region. “Our program will continue PCMA’s efforts to educate, inspire and listen to EMEA’s business events industry by demonstrating how to build business strategy, enhance skills and develop event engagement experience.”

Together with efforts in Asia Pacific and Americas region, PCMA aims to demonstrate how business events including — meetings, conferences and incentive travel — can drive global economic and social transformation. Chicago-based PCMA is dedicated to providing relevant programs and services to help professional and personal growth of business events professionals.

2019 PCMA European Influencers Summit
More than 200 business influencers and event strategists are expected to attend the third European Influencers Summit scheduled 22-24 Sept. in Barcelona. This unique, invitation-only program gathers leaders and executives from associations and corporations, as well as industry professionals who don’t traditionally convene at one event.

“This is the type of platform that differentiates from other events, as it enhances education complemented by quality personal interaction,” said Annalisa Ponchia, CEO, European Society for Organ Transplantation (ESOT), an EIS 2018 participant.

Christoph Tessmar, director of Barcelona’s Convention Bureau, said EIS will coincide with his city’s annual La Mercè celebration, providing a “perfect backdrop for additional engagement and experience” for participants.

Knowledge Exchanges
PCMA is extending its Knowledge Exchange program to seven European cities based off its successful 2018 sessions. The intimate, invitation-only regional events are free one-day education programs with industry leaders to spark innovation, connections and enhance learning. Previous Knowledge Exchanges have focused on crisis management, brand purpose, experience design and disruptive technologies.

London Knowledge Exchanges are scheduled for 12 April, concurrent with ICE Talks, and 26 June, concurrent with The Meetings Show. Other Knowledge Exchanges are planned throughout 2019 for Ireland, Spain and Switzerland.

For media queries from the Americas and EMEA and requests for interviews with Sherrif Karamat, please contact:
Meghan Risch

For Asia Pacific media inquiries, please contact:
Jessica Kauffman, Senior Account Manager, ZADRO

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.