PCMA expands business events programming throughout Asia-Pacific in 2019

Sessions scheduled in eight countries including Australia, China, India, Japan and Indonesia

PCMA is significantly increasing its Asia-Pacific presence in 2019, as one of the global leaders in business events demonstrates its dedication to supporting the region’s thriving industry.

“As a well-respected and long-standing provider of education and networking opportunities, PCMA understands the business events industry and the needs of professionals, corporations and destinations,” said Antonio Codinach, PCMA’s regional business director in APAC. “Business travel in Asia-Pacific continues to grow and PCMA is uniquely positioned to help the region’s meetings, incentives, conferences and exhibition industry meet demand.”

PCMA has extensive programmes planned throughout EMEA, APAC and the Americas in 2019, as the Chicago-based organisation shows how business events drive global economic and social progress.

2019 PCMA APAC Annual Conference
PCMA will hold its three-day APAC Annual Conference from 6-8 November at The Parisian, Macao. This education and networking event was created for professionals in the growing Asia-Pacific MICE industry.

The annual event features industry leaders presenting sessions on event design, event experiences and differentiation, among other topics.

Ivy Chia, regional experience and events manager for Ericsson, said the 2018 event provided networking opportunities with “like-minded professionals where we shared experiences, discussed challenges, and explored new methods and concepts to improve event experience.”

Raysolyn Natividad, international relations officer for the Cement Manufacturers Association of the Philippines, said the 2018 annual conference was a “great learning experience” for meetings and events professionals.

“It provides a venue for industry experts and practitioners to share their views and discuss issues that affect the industry and network with their peers from the Asia-Pacific region,” Natividad said.

Knowledge Exchanges in 2019
PCMA has nearly tripled its Knowledge Exchange sessions in APAC by extending the invitation-only regional events to eight countries in 2019. These free one-day education programmes feature industry leaders who lead discussions to spark innovation, connections and enhance learning. Previous Knowledge Exchanges have focused on event safety, crisis communication or leveraging technology to enhance engagement.

Topics for 2019 will include the Halal customer in business events, event sustainability, talent acquisition and engagement, and tech/innovation.

The first Knowledge Exchange is scheduled for 28 March at the Shangri-La Hotel in Kuala Lumpur where participants will learn about the five key trends identified in the Future of Meetings and Events study supported by PCMA Foundation in collaboration with Marriott International.

Knowledge Exchanges are scheduled in:

  • Auckland, New Zealand
  • Bangkok
  • Beijing
  • Delhi
  • Hong Kong
  • Jakarta
  • Kuala Lumpur
  • Melbourne
  • Mumbai
  • Singapore
  • Sydney
  • Taipei
  • Xiamen, China

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

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