PCMA Evolves Executive Leadership to Support Business Events Recovery

Bruce MacMillan appointed Chief Operating Officer to Lead Recovery Discovery

To support continued activation of PCMA’s global business events recovery plan – Recovery Discovery, PCMA President and CEO Sherrif Karamat, CAE, today announced the appointment of Bruce MacMillan as Chief Operating Officer effective immediately.

After 30+ years in the business events industry, Mr. MacMillan joined PCMA a year ago as Chief Marketing Officer providing executive leadership collaboration for the events, publications and marketing/communications teams. During that time PCMA realized 25-50% audience engagement increases across its omnichannel communications portfolio. Bruce is also the architect of Recovery Discovery – PCMA’s global business events industry recovery plan.

“In addition to serving as MPI’s president and CEO during the 2008-09 recession, Bruce has led transformational industry undertakings through his role at Tourism Toronto (post-SARS recovery plan) and with the Vancouver 2010 Olympic Winter Games bid”, said Sherrif Karamat CAE, PCMA president and CEO. “The global business industry needs a pathway to its next normal and PCMA is the only organization with a plan to help business events industry stakeholders thrive through the pandemic and beyond. Bruce’s focus will be on bringing that plan to life for our members, partners and audiences everywhere.”

As part of the organizational update, Robert Haas has been named Chief Technology Officer and operational leader of PCMA’s technology and business intelligence infrastructure, reporting to Mr. MacMillan, ensuring that PCMA’s digital backbone provides the essential audience insights and partner opportunities for the business events industry’s omnichannel future.

Karen Bolinger, Managing Director of PCMA’s APAC operations, and a soon to be announced leader for PCMA’s EMEA operations, will now report directly to Sherrif Karamat.

“As challenging as the effects of the pandemic and related economic fallout have been for our industry, we have to look at the opportunity we have in front of us”, said Mr. MacMillan. “The business of human connections has never been more valuable and more needed than it is right now. Our Recovery Discovery plan provides the essential insights around participant engagement, business models and reskilling in order to help business events stakeholders everywhere be successful in our industry’s next normal.”


About Bruce MacMillan

Bruce MacMillan has more than 30 years of experience in the global business events and tourism industry. His past leadership roles include CEO of Meeting Professionals International and at Tourism Toronto, along with over ten years destination marketing and development experience at Tourism Vancouver. He also developed and led Vancouver, Canada’s successful national bid for the 2010 Olympic Winter Games.

About Recovery Discovery

Recovery Discovery is PCMA’s comprehensive ongoing campaign of research, respelling, event experimentation and education to help PCMA members and global business events stakeholders navigate their businesses and careers to a place where business events professionals, organizations, brands and communities will thrive through the pandemic and beyond.

For media queries from the Americas and EMEA and requests for interviews with Sherrif Karamat, please contact:
Meghan Risch

For Asia Pacific media inquiries, please contact:
Jessica Kauffman, Senior Account Manager, ZADRO

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.