Professional Convention Management Association (PCMA) and Conventions and Incentives New Zealand (CINZ) have announced an agreement to work together to support and professionally develop the New Zealand business events community’s skills and capacity through education.
Karen Bolinger, PCMA Managing Director for APAC, said this partnership is a great opportunity to support post-pandemic business events industry recovery and to build both organisations through collaboration and cross promotion.
“Through our new alliance we recognise the unique qualities and services each of us offer to our respective membership bases, and how a collaborative approach can support not only each other but the business events community.
“PCMA is looking forward to working more closely with the New Zealand business events community, who we see as a strong market with enormous potential on the world stage,” said Ms Bolinger.
CINZ Chief Executive, Lisa Hopkins said the agreement with PCMA signals major benefits for New Zealand business events professionals and the wider industry.
“PCMA is the world’s largest, most respected and most recognised network of business events strategists. With 7,000 members and an audience of 50,000, with 17 chapters and activities in 30 countries, it is positioned as the global leader in business events.
“CINZ members will now have access to PCMA’s exceptional education content, including the highly sought after Digital Events Strategist (DES) certificate program, and COVID recovery resources to foster their development.
“This will also include working together to develop education sessions at each PCMA and CINZ conference. CINZ will also work with Tourism New Zealand Business Events’ partners to support future group attendance from New Zealand at PCMA’s Convening Leaders’ summit,” said Ms Hopkins.
This alliance will also aid in researching the scale and value of business events for the region.