PCMA, CEMA announce strategic alliance to support, educate, grow audiences


JANUARY 6, 2020 – PCMA, the world’s largest platform for business events professionals, and the Corporate Event Marketing Association (CEMA), a premier global community of corporate event marketers, announced today a strategic alliance that will introduce each organization to new audiences.

The agreement, which starts Jan. 1, 2020, calls for collaboration and cross promotion through educational initiatives to help increase brand presence and membership. Financial terms are not being disclosed.

“PCMA has a commitment to bringing its members access to leading edge education and content that helps them deliver economic and social transformation through business events,” said Sherrif Karamat, CAE, PCMA’s president and CEO. “This strategic alliance with CEMA allows us to deliver more resources to our members while expanding our audience so we can continue to demonstrate how business events transform global economies and societies.”

The strategic agreement calls for CEMA to co-develop education at each of PCMA’s four signature events: Convening Leaders, EduCon, European Influencers Summit and Asia Pacific Annual Conference. PCMA will deliver education at the annual CEMA Summit and during CEMA Study Tours. In addition, both organizations will collaborate on webinars and other services to deliver greater value to each other’s membership.

“CEMA and PCMA share a vision for the advancement of event marketing as a vital element in the marketing stack and each brand offers unique and complementary qualities and services to help event professionals learn and grow,” said CEMA President and CEO Kimberley Gishler. “We look forward to collaborating on new and exciting research and educational programming as well as expanding access to professional networking, knowledge sharing and rich event experiences to both PCMA and CEMA members.”

PCMA also has strategic agreements with AIME (Asia Pacific Incentives Meetings Events), Abu Dhabi and Sarawak, Malaysia, IAPCO, COCAL and a joint venture with Destinations International for the annual Destination Showcase event.


For media queries from the Americas and EMEA and requests for interviews with Sherrif Karamat, please contact:
Meghan Risch
mrisch@pcma.org

For Asia Pacific media inquiries, please contact:
Jessica Kauffman, Senior Account Manager, ZADRO
jessica@zadroagency.com.au

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.